---
title: 'British propaganda posters: WWI and WWII examples by technique'
url: https://propagandaarchive.org/british-propaganda-posters/
description: British propaganda posters from the First and Second World Wars, from Keep Calm and Carry On to Dig for Victory, tagged by technique, sources shown.
section: FRAME
---

![Illustration: a dossier collage of an evidence wall of pinned propaganda posters, leaflets and printed matter from many eras, with contact sheets and catalog labels.](https://propagandaarchive.org/static/generated/hero-collection.jpg)

Collection

# British propaganda posters: WWI and WWII examples by technique

British propaganda posters from the First and Second World Wars, from Keep Calm and Carry On to Dig for Victory, tagged by technique, sources shown.

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. British propaganda posters: WWI and WWII examples by technique

> **Content note.** Some British wartime posters use the slur "Japs" and show enemy dead, including one printed for East African soldiers, and one security poster uses a photograph of dead soldiers on barbed wire. A First World War poster uses the label "German barbarians". They are shown as issued, as evidence of what the public and the forces were told. Showing a poster is not endorsing it.

## What are British propaganda posters?

British propaganda posters are printed sheets issued in the United Kingdom, mostly by government bodies, to change public behaviour in wartime. The main waves date from 1914 to 1918 (the Parliamentary Recruiting Committee) and 1939 to 1945 (the Ministry of Information and supply ministries). The collection holds 737, of which 713 are Second World War and 19 First World War.

The count reflects what the archive has found and can host, not British output as a whole. One working definition applies to every country ([how FRAME defines propaganda](https://propagandaarchive.org/about/working-definition/)), so the same questions are asked of a British poster as of an American or German one. For the world-wide view, see [propaganda posters](https://propagandaarchive.org/propaganda-posters/).

## What was the Ministry of Information and what did it print?

The Ministry of Information (MoI) was set up on 4 September 1939, the day after Britain declared war, as the department that managed news and public messaging. The National Archives describes its poster work as drawing on artists and advertising styles, with [£270,000 spent on posters, art and exhibitions in 1942 out of a £3.45 million publicity budget](https://blog.nationalarchives.gov.uk/ve-day-posters). Brendan Bracken ran it for most of the war. FRAME's case study [Britain's Ministry of Information and Political Warfare Executive](https://propagandaarchive.org/case-studies/british-moi-pwe/) covers its posters and the separate, secret operations aimed abroad. Other issuers include the National Savings Committee, the Ministry of Supply, the War Office and London Transport, and many sheets carry only a His Majesty's Stationery Office imprint.

## What was "Keep Calm and Carry On", and was it ever used?

![Keep Calm and Carry On: a red poster with a crown above the three-line slogan](https://propagandaarchive.org/collection/images/keep-calm-and-carry-on-1939.jpg)

"Keep Calm and Carry On" was the third of three "Home Publicity" posters designed by the Ministry of Information between 27 June and 6 July 1939. According to the collection record, almost 2.5 million copies were printed, and the poster was held back for a crisis such as heavy bombing and never issued for general display. The [Imperial War Museums](https://www.iwm.org.uk/history/second-world-war/home-front/truth-behind-keep-calm-and-carry-on) give the same account: it was distributed to centres in September 1939, was never officially displayed, and was kept in reserve when the expected bombing did not come for about a year and the other two posters met a lukewarm response. It became widely known only after a copy turned up at a bookshop in Alnwick, Northumberland. The Imperial War Museums date the rediscovery to 2001, while the collection record gives the year as 2000, so this page does not choose between them.

The only image on the poster is the royal crown. That borrows the authority of the Crown for an instruction that offers no argument and no fact. This copy survives in an album that a U.S. vice consul, John Belfort Keogh, collected in Bradford between September 1939 and May 1941, now held by the Library of Congress. [Read the technique: transfer](https://propagandaarchive.org/techniques/transfer/).

![Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory: a modern vector redrawing of the Ministry of Information poster under a crown](https://propagandaarchive.org/collection/images/your-courage-your-cheerfulness-1939.png)

The poster that was displayed was its sibling. "Your courage, your cheerfulness, your resolution will bring us victory" went up across Britain from September 1939. The collection image is a modern vector redrawing, not a scan, and is labelled so on its object page. The line names three virtues and promises victory with no instruction and no fact, the glittering-generalities tell. The record notes that Mass-Observation reported a largely negative response, some readers taking "your" against "us" as the public's sacrifice winning victory for the government and the upper classes, and that the campaign was dropped in October 1939. [Read the technique: glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/).

## Who made the "Careless Talk Costs Lives" posters?

![Careless Talk Costs Lives: two men gossip in armchairs beneath a portrait of Hitler in a periwig](https://propagandaarchive.org/collection/images/careless-talk-four-walls-fougasse-1940.jpg)

The Ministry of Information launched its anti-gossip campaign in February 1940, and the artist was Cyril Kenneth Bird, the Punch art editor who signed as Fougasse. He drew eight cartoon posters for it, and the collection record notes he designed this series and many other government posters without charge. In this one, two men talk in armchairs, sure they are private, while the old portrait on the wall above them is Hitler in a periwig, listening. The claim that ordinary talk can cost lives is carried by a joke, not a threat. [Read the technique: fear appeal](https://propagandaarchive.org/techniques/fear-appeal/).

![Careless Talk Costs Lives: two men in overcoats talk under a window in which a third figure listens](https://propagandaarchive.org/collection/images/uk-careless-talk-costs-lives-strictly-between-1939.jpg)

A second Fougasse design adds a third figure listening at a window. The tell is the unseen listener and one remedy, silence.

![He talked - they died: a red face, a small photograph of an open mouth and a red circle of bodies tangled in barbed wire](https://propagandaarchive.org/collection/images/uk-he-talked-they-died-games-1939.jpg)

Not every British security poster used a joke. Abram Games signed "He talked - they died", which pairs a photograph of an open mouth with a roundel of dead soldiers on barbed wire. The sheet names no case and gives no figures, and the sponsoring ministry is not stated on it. It makes the same causal claim as the Fougasse cartoons in a harsher register. More careless-talk posters from several countries are on the sibling page [WW2 careless talk posters](https://propagandaarchive.org/ww2-propaganda-posters/careless-talk/).

## What was "Dig for Victory"?

![Dig for Victory: a schoolboy with chalk beside a blackboard reading All my own work, with a heap of home-grown vegetables](https://propagandaarchive.org/collection/images/uk-dig-for-victory-all-my-own-work-1939.jpg)

"Dig for Victory" asked British households to grow their own food from autumn 1939, as the collection records the campaign's start. The Ministry of Agriculture and Fisheries issued the child-with-hoe version also held here, which the Imperial War Museums date only to "between 1939 and 1945", and its imprint credits an adaptation of a prize-winning design by Mary Tunbridge. The poster shown here has a boy in a cap kneeling with chalk beside a blackboard that reads "All my own work", above a heap of home-grown vegetables. "Victory" is a virtue word attached to a garden task, and the ordinary schoolboy shows growing food as something anyone can do, so the tells are glittering generalities and plain folks. [Read the technique: plain folks](https://propagandaarchive.org/techniques/plain-folks/). Food, salvage and clothes posters are on [WW2 rationing and salvage posters](https://propagandaarchive.org/ww2-propaganda-posters/rationing-and-salvage/).

## What did British posters of the First World War look like?

The Parliamentary Recruiting Committee (PRC) was a cross-party body formed in August 1914 and chaired by the Prime Minister, Herbert Asquith. The [AIM25 record of its administrative history](https://aim25.com/cats/21/8852.htm) says it commissioned about 200 posters for voluntary enlistment, and that its recruiting work ended when conscription began in January 1916.

![Remember Belgium, Enlist To-Day: a British soldier stands between the viewer and a woman and child fleeing a burning village](https://propagandaarchive.org/collection/images/remember-belgium-1915.jpg)

PRC poster No. 19 compresses the 1914 invasion of Belgium into one soldier and one fleeing mother and child, with "Enlist To-Day" as the only way out. The underlying invasion and occupation were real and documented; the tell is the single villain and single remedy. [Read the technique: fear appeal](https://propagandaarchive.org/techniques/fear-appeal/). See also [the Bryce Report, 1915](https://propagandaarchive.org/case-studies/bryce-report-1915/).

![Daddy, what did YOU do in the Great War?: a father in an armchair, his daughter asking the question and his son playing with toy soldiers](https://propagandaarchive.org/collection/images/daddy-what-did-you-do-1915.jpg)

Savile Lumley's PRC poster No. 79 stages a different threat. The harm is not the enemy but future shame before one's own children, and the poster leaves one way to avoid it, enlisting now. Possible costs of enlisting sit outside the frame.

![The Empire Needs Men!: a lion on a rock above lionesses and cubs, with the line The overseas states all answer the call](https://propagandaarchive.org/collection/images/empire-needs-men-lions-1915.jpg)

PRC poster No. 58, with art by Arthur Wardle, shows a lion on a rock above lionesses and cubs and says that "the overseas states all answer the call". It names no dominion and gives no figures. "All answer the call" tells the viewer that others have already joined, which is the bandwagon tell. [Read the technique: bandwagon](https://propagandaarchive.org/techniques/bandwagon/).

## Did British posters address the empire?

Yes. The collection includes British sheets made for audiences in Africa and Asia as well as ones made at home about the empire.

![Askari wetu washinda Wajapani / Smash the Japs!: five African soldiers fire on Japanese troops, some of whom flee while others lie dead](https://propagandaarchive.org/collection/images/askari-wetu-smash-the-japs-1939.jpg)

This Swahili and English poster, signed by Roland Davies and printed for H.M. Stationery Office for East African audiences, shows African soldiers routing Japanese troops. The Swahili headline says "our soldiers defeated the Japanese", and the English line "Smash the Japs!" makes the slur the call to action. The Imperial War Museums catalogue it as a Kenya poster dated between 1939 and 1945. [Read the technique: name-calling](https://propagandaarchive.org/techniques/name-calling/).

![Crack for Victory: four panels from a man climbing an oil palm to British soldiers eating from a ration tin](https://propagandaarchive.org/collection/images/crack-for-victory-palm-kernels-1939.jpg)

A four-panel poster for West African palm-kernel producers ([Imperial War Museums, Art.IWM PST 15800](https://www.iwm.org.uk/collections/item/object/20456)) runs from a man climbing an oil palm, to women and a child sorting kernels, to a factory worker, to soldiers eating from a ration tin. "Help to feed the Empire's fighting men" links village work to the front line, and "victory" stands in for the task of cracking kernels. [Read the technique: glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/).

A British Information Services pictorial map of India, distributed from New York for American viewers, lists crops and industries and none of population, wages, famine or political status. The record notes its production claims were not checked against statistics.

## How do British posters compare with American and German ones?

The same technique vocabulary fits all three, and the differences are in tone, issuer and scale. British careless-talk posters, such as the Fougasse cartoons, make the threat through humour, with a listener hidden in the scene. The American "Wanted! For Murder" poster ([American propaganda posters](https://propagandaarchive.org/american-propaganda-posters/)) names a single glamorous woman as the killer of soldiers, which is scapegoating, while "Loose Lips Might Sink Ships" collapses the many causes of a sinking into one cause the viewer can control. The British "He talked - they died" is closer in severity to the American poster than to the Fougasse designs, so no single national style holds within one campaign.

![Beware the Squander Bug: a four-panel strip with a green insect-devil covered in swastikas urging a worker to spend](https://propagandaarchive.org/collection/images/uk-beware-the-squander-bug-1939.jpg)

On thrift, the British National Savings Committee's "Beware the Squander Bug" uses name-calling and fear appeal: a green insect-devil covered in swastikas urges a worker to spend, then gloats "Sold again, and got the money". German occupation authorities in the Netherlands used scapegoating in a type-only poster, "Engelsche hongerblokkade", that assigns a Dutch food shortage to a single outside party and puts "so-called allies" in scare quotes. The Allied blockade of German-controlled Europe was real and did restrict imports; the poster does not mention that German authorities also requisitioned Dutch food for the Reich, which is the tell. All three used fear appeals, virtue words and national symbols; they differ in who is named as the cause and what the poster asks. For the American agency, see [the OWI domestic branch](https://propagandaarchive.org/case-studies/owi-domestic-branch/); for the wider picture, [WW2 propaganda](https://propagandaarchive.org/ww2-propaganda-posters/).

## What should you look for in a British poster?

1. **The imprint.** "Printed for H.M. Stationery Office" shows a government print job, but many sheets do not name the ministry.
2. **The crown or roundel.** An emblem lends authority without argument, which is the transfer tell.
3. **The register.** Cartoon humour, plain schoolchildren and shock imagery all appear, and the tone is part of the method.
4. **The audience.** Posters for East or West Africa, for American viewers and for British households address different readers.
5. **The date.** Many sheets carry only a 1939 to 1945 range, so the object page notes when a year is the start of a range.

## Browse British propaganda posters

The grid below shows posters in the collection issued in the United Kingdom or by British bodies abroad. Each opens an object page with the holding institution, a link to the original record, a transcription of any text and the rights basis for hosting. For every object, not only posters, use the [full collection](https://propagandaarchive.org/collection/), filtered by technique, era, country and medium. Related pages: [Canadian propaganda posters](https://propagandaarchive.org/canadian-propaganda-posters/), [WW2 war bonds posters](https://propagandaarchive.org/ww2-propaganda-posters/war-bonds/) and [WW2 women posters](https://propagandaarchive.org/ww2-propaganda-posters/women/).

## Sources and rights

Posters on this page come from the Library of Congress, the U.S. National Archives (Record Group 44, World War II Foreign Posters), the Imperial War Museums via Wikimedia Commons, and a Wikimedia Commons redrawing, as each object page states. British government sheets of this period are treated as having expired Crown copyright, as noted on each record. Transcriptions are verbatim. Background history is from the [Imperial War Museums](https://www.iwm.org.uk/history/second-world-war/home-front/truth-behind-keep-calm-and-carry-on), the [National Archives](https://blog.nationalarchives.gov.uk/ve-day-posters) and [AIM25](https://aim25.com/cats/21/8852.htm).

## British posters in the collection

Showing 60 of 737 objects. [Filter the whole collection](https://propagandaarchive.org/collection/).

- [Torturing Women in Prison. Vote Against the Government](https://propagandaarchive.org/collection/torturing-women-in-prison-wspu-1910/) (United Kingdom · 1910 · Name-calling)
- [4 Questions to Men Who Have Not Enlisted](https://propagandaarchive.org/collection/uk-4-questions-to-men-who-have-not-enlisted-1914/) (United Kingdom · 1914 · Bandwagon)
- ["I hear they want more Bovril. My place is at the front" (Bovril poster, 1915)](https://propagandaarchive.org/collection/bovril-my-place-is-at-the-front-1915/) (United Kingdom · 1915 · Transfer)
- [3,000,000 Belgians are destitute in Belgium (Hassall)](https://propagandaarchive.org/collection/britain-belgians-destitute-1915/) (United Kingdom · 1915 · Transfer)
- [Cold-Blooded Murder! Remember Germany's Crowning Infamy](https://propagandaarchive.org/collection/cold-blooded-murder-1915/) (United Kingdom · 1915 · Card stacking, Name-calling, Fear appeal)
- [Daddy, what did YOU do in the Great War?](https://propagandaarchive.org/collection/daddy-what-did-you-do-1915/) (United Kingdom · 1915 · Fear appeal)
- [The Empire Needs Men! The Overseas States All Answer the Call](https://propagandaarchive.org/collection/empire-needs-men-lions-1915/) (United Kingdom · 1915 · Bandwagon, Transfer)
- [Ireland & Poland (recruiting appeal quoting the Rev. William P. Burke)](https://propagandaarchive.org/collection/ireland-and-poland-1915/) (United Kingdom · 1915 · Fear appeal, Testimonial)
- [Mr. John Dillon, M.P., on recruiting in Ireland. Join an Irish regiment to-day](https://propagandaarchive.org/collection/john-dillon-on-recruiting-in-ireland-1915/) (United Kingdom · 1915 · Testimonial, Semantic hijacking)
- [More Men Are Wanted for His Majesty's Army (Poster No. 33)](https://propagandaarchive.org/collection/more-men-are-wanted-his-majestys-army-uk-1915/) (United Kingdom · 1915 · Card stacking)
- [The Prime Minister's Advice to the Young Unmarried Men and Pledge to Married Men](https://propagandaarchive.org/collection/prime-minister-advice-unmarried-men-1915/) (United Kingdom · 1915 · Testimonial)
- [Remember Belgium — Enlist To-Day](https://propagandaarchive.org/collection/remember-belgium-1915/) (United Kingdom · 1915 · Fear appeal, Scapegoating, Transfer)
- [The "Scrap of Paper": Signatures and Seals of the 1839 Treaty, Enlist To-Day](https://propagandaarchive.org/collection/scrap-of-paper-treaty-prc-1915/) (United Kingdom · 1915 · Transfer, Glittering generalities)
- [Surely You Will Fight for Your King and Country (Parliamentary Recruiting Committee Poster No. 83)](https://propagandaarchive.org/collection/surely-you-will-fight-king-and-country-uk-1915/) (United Kingdom · 1915 · Transfer, Bandwagon)
- [Take Up the Sword of Justice. Join Now](https://propagandaarchive.org/collection/take-up-the-sword-of-justice-1915/) (United Kingdom · 1915 · Transfer, Glittering generalities)
- [We're Both Needed to Serve the Guns! Fill Up the Ranks! Pile Up the Munitions!](https://propagandaarchive.org/collection/uk-were-both-needed-to-serve-the-guns-1915/) (United Kingdom · 1915 · Transfer)
- [Have You Any Women-Folk Worth Defending? Remember the Women of Belgium. Join To-Day](https://propagandaarchive.org/collection/women-folk-worth-defending-1915/) (United Kingdom · 1915 · Fear appeal)
- [Let There Not Be a Man or a Woman Among Us Who... (The Prime Minister, May 4th 1915)](https://propagandaarchive.org/collection/uk-not-idle-prime-minister-1915/) (United Kingdom · May 4, 1915 · Glittering generalities)
- [Proclamation of the Irish Republic (Poblacht na hÉireann), Easter Rising](https://propagandaarchive.org/collection/proclamation-of-the-irish-republic-1916/) (United Kingdom · Apr 24, 1916 · Transfer, Glittering generalities)
- [Rumania's Day, poster for the Central Committee for National Patriotic Organisations, London, \[1918\]](https://propagandaarchive.org/collection/rumanias-day-central-committee-1918/) (United Kingdom · 1918 · Glittering generalities). Content note: Caricature of Kaiser Wilhelm II in a spiked helmet, drawn scowling and pointing at a map.
- [London's Underground to Wembley (British Empire Exhibition poster)](https://propagandaarchive.org/collection/londons-underground-to-wembley-1924/) (United Kingdom · 1924 · Bandwagon)
- ["Jungles Today, Gold Mines Tomorrow" (Empire Marketing Board, 1926)](https://propagandaarchive.org/collection/jungles-today-gold-mines-tomorrow-1926/) (United Kingdom · 1926 · Glittering generalities, Card stacking). Content note: African figures drawn as racial stereotypes.
- [Buy Empire Every Day: First Oranges from South Africa (Empire Marketing Board)](https://propagandaarchive.org/collection/emb-buy-empire-every-day-oranges-1930/) (United Kingdom · 1930 · Transfer)
- ["The Good Shopper" (Empire Marketing Board)](https://propagandaarchive.org/collection/good-shopper-emb/) (United Kingdom · 1930 · Plain folks, Glittering generalities)
- [150 Two-Ton Bombs Fall on the German City of Düsseldorf in 50 Minutes](https://propagandaarchive.org/collection/150-two-ton-bombs-dusseldorf-uk-1939/) (United Kingdom · 1939 · Card stacking)
- [Are You One of These? 80 Absentees - 80 Tons Lost or One Tank Less (Ssh - Don't Wake Him)](https://propagandaarchive.org/collection/are-you-one-of-these-80-absentees-uk-1939/) (United Kingdom · 1939 · Name-calling, Fear appeal). Content note: Racial caricature of a Japanese figure beside caricatures of Hitler and Mussolini, shown as published in a British wartime poster.
- ['Askari wetu washinda Wajapani / Smash the Japs!' (British poster for East Africa)](https://propagandaarchive.org/collection/askari-wetu-smash-the-japs-1939/) (United Kingdom · 1939 · Name-calling). Content note: Wartime racial slur ('Japs') in the slogan; depicts Japanese soldiers killed in combat.
- ['ATS: Cook for the Troops' (British Auxiliary Territorial Service poster)](https://propagandaarchive.org/collection/ats-cook-for-the-troops-1939/) (United Kingdom · 1939 · Glittering generalities)
- [ATS in the Bakeries](https://propagandaarchive.org/collection/ats-in-the-bakeries-1939/) (United Kingdom · 1939 · Plain folks, Transfer)
- [The Attack Begins in the Factory (Mediterranean invasion)](https://propagandaarchive.org/collection/attack-begins-in-factory-mediterranean-uk-1939/) (United Kingdom · 1939 · Transfer)
- [The Attack Begins in the Factory (Owen Stanley Mountains)](https://propagandaarchive.org/collection/attack-begins-in-factory-owen-stanley-uk-1939/) (United Kingdom · 1939 · Transfer, Name-calling). Content note: The caption uses the ethnic slur 'Japs' for Japanese forces, shown as published.
- [Battle for Fuel: Exhibition on How to Save Fuel - a coal mine comes to town (Lewis's)](https://propagandaarchive.org/collection/battle-for-fuel-exhibition-lewiss-1939/) (United Kingdom · 1939 · Transfer)
- [Battle for Fuel: Use Less Coal & Coke](https://propagandaarchive.org/collection/battle-for-fuel-use-less-coal-coke-uk-1939/) (United Kingdom · 1939 · Semantic hijacking)
- [Battle! How WE are helping in the Battle](https://propagandaarchive.org/collection/battle-how-we-are-helping-zinc-mazak-1939/) (United Kingdom · 1939 · Identity fusion, Transfer)
- [Battle! How WE are helping in the Battle: Hurricanes must have Zinc and Sulphuric Acid](https://propagandaarchive.org/collection/battle-hurricanes-must-have-zinc-sulphuric-acid-1939/) (United Kingdom · 1939 · Transfer)
- [Please Bring Your Books Here - National Book Recovery and Salvage Appeal, Official Depot](https://propagandaarchive.org/collection/bring-your-books-here-salvage-appeal-1939/) (United Kingdom · 1939 · Transfer)
- [Are You a Skilled Artisan Desiring Promotion to the Rank of Acting Armament Staff Serjeant?](https://propagandaarchive.org/collection/britain-armament-artificer-staff-serjeant-games-1939/) (United Kingdom · 1939 · Glittering generalities)
- [Britain has sent to Russia ... Our Products Fight on Russian Fronts!](https://propagandaarchive.org/collection/britain-has-sent-to-russia-our-products-fight-1939/) (United Kingdom · 1939 · Card stacking)
- [Occupations of the British People (Pre-War Census)](https://propagandaarchive.org/collection/britain-occupations-of-the-british-people-1939/) (United Kingdom · 1939 · Plain folks)
- [We Hit the Axis - Worth Working For!](https://propagandaarchive.org/collection/britain-we-hit-the-axis-worth-working-for-1939/) (United Kingdom · 1939 · Identity fusion)
- [When You Write to Them: Exhibition (Charing Cross Underground)](https://propagandaarchive.org/collection/britain-when-you-write-to-them-exhibition-1939/) (United Kingdom · 1939 · Plain folks)
- [Britain's Mechanised Army on the March: Keep Going with War Savings](https://propagandaarchive.org/collection/britains-mechanised-army-on-the-march-war-savings-1939/) (United Kingdom · 1939 · Transfer)
- [Britain's R.A.F. of the Future in Training Now](https://propagandaarchive.org/collection/britains-raf-of-the-future-in-training-now-uk-1939/) (United Kingdom · 1939 · Glittering generalities, Bandwagon)
- [Britain's Shock Troops Raid the Enemy Coast](https://propagandaarchive.org/collection/britains-shock-troops-raid-enemy-coast-uk-1939/) (United Kingdom · 1939 · Card stacking, Glittering generalities)
- [Britain's Wartime Wardrobe](https://propagandaarchive.org/collection/britains-wartime-wardrobe-uk-1939/) (United Kingdom · 1939 · Card stacking)
- [British Aircraft Carriers Guard the Seas](https://propagandaarchive.org/collection/british-aircraft-carriers-guard-seas-uk-1939/) (United Kingdom · 1939 · Glittering generalities)
- [British Factories Keep the War Theatres Supplied](https://propagandaarchive.org/collection/british-factories-war-theatres-supplied-uk-1939/) (United Kingdom · 1939 · Card stacking, Glittering generalities)
- [British Journalists Don't Waste Words](https://propagandaarchive.org/collection/british-journalists-dont-waste-words-uk-1939/) (United Kingdom · 1939 · Card stacking)
- [British Weapons to Defeat Hitler - Britain Has a Far More Powerful Fleet Than the Enemy](https://propagandaarchive.org/collection/british-weapons-to-defeat-hitler-fleet-1939/) (United Kingdom · 1939 · Card stacking, Transfer)
- [British Weapons to Defeat Hitler - Britain is Building 30,000 Tanks to Destroy Her Enemies](https://propagandaarchive.org/collection/british-weapons-to-defeat-hitler-tanks-1939/) (United Kingdom · 1939 · Card stacking, Fear appeal)
- [Clean Rags - Dirty Rags - All Are Wanted!](https://propagandaarchive.org/collection/clean-rags-dirty-rags-all-are-wanted-1939/) (United Kingdom · 1939 · Plain folks)
- [A Clear Plate Means a Clear Conscience: Don't Take More Than You Can Eat](https://propagandaarchive.org/collection/clear-plate-clear-conscience-uk-1939/) (United Kingdom · 1939 · Fear appeal)
- [Clouds Can Help (Air Diagram No. 1293-2/40)](https://propagandaarchive.org/collection/clouds-can-help-air-diagram-1939/) (United Kingdom · 1939 · Card stacking)
- ['Convoy your country to victory: buy Defence Bonds' (British National Savings poster)](https://propagandaarchive.org/collection/convoy-your-country-to-victory-defence-bonds-1939/) (United Kingdom · 1939 · Transfer)
- [Crack for Victory: Your palm kernels when cracked help to feed the Empire's fighting men](https://propagandaarchive.org/collection/crack-for-victory-palm-kernels-1939/) (United Kingdom · 1939 · Glittering generalities, Transfer). Content note: Colonial-era painted depiction of West African villagers at work, in period style.
- ['Dig for Victory' (British Ministry of Agriculture poster, child with spade)](https://propagandaarchive.org/collection/dig-for-victory-child-poster-1939/) (United Kingdom · 1939 · Glittering generalities)
- [Don't Discuss Military Matters - Telephones Can Be Tapped](https://propagandaarchive.org/collection/dont-discuss-military-matters-telephones-tapped-uk-1939/) (United Kingdom · 1939 · Fear appeal)
- [Don't Waste Kitchen Scraps: The Nation Needs Them Now](https://propagandaarchive.org/collection/dont-waste-kitchen-scraps-1939/) (United Kingdom · 1939 · Identity fusion)
- [Eat Greens for Health - Feed Right to Feel Right](https://propagandaarchive.org/collection/eat-greens-feed-right-to-feel-right-1939/) (United Kingdom · 1939 · Glittering generalities)
- [Electrical Work is War Work](https://propagandaarchive.org/collection/electrical-work-is-war-work-1939/) (United Kingdom · 1939 · Transfer)