---
title: '''90% of the world''s rubber is in Japanese hands: Save rubber'' (Australian Army poster)'
url: https://propagandaarchive.org/collection/90-percent-of-rubber-in-japanese-hands-australia-1944/
description: A long-nailed, hairy hand reaches out of the dark clutching a car tyre, under the figure '90% of the world's rubber is in Japanese hands'.
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

**Content note:** A clawed, hairy hand standing for Japan reaches out of the dark (Australian wartime poster). This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[!['90% of the world's rubber is in Japanese hands: Save rubber' (Australian Army poster)](https://propagandaarchive.org/collection/images/90-percent-of-rubber-in-japanese-hands-australia-1944.jpg)](https://propagandaarchive.org/collection/images/90-percent-of-rubber-in-japanese-hands-australia-1944.jpg)

# '90% of the world's rubber is in Japanese hands: Save rubber' (Australian Army poster)

A long-nailed, hairy hand reaches out of the dark clutching a car tyre, under the figure '90% of the world's rubber is in Japanese hands'. Six bullet points tie tyre care to the lives of soldiers; the clawed hand lends the enemy's menace to everyday tyre waste.

## Text on the object

Original (English) · read from the image, not independently checked

```
90%
OF THE WORLD'S
RUBBER IS IN
JAPANESE HANDS
Save
RUBBER
Because
★ YOUR OWN LIFE MAY DEPEND UPON THE PART YOU PLAY IN SAVING RUBBER!
★ AMMUNITION AND VITAL SUPPLIES CANNOT REACH THE FRONT LINES SPEEDILY—WITHOUT RUBBER!
★ A MODERN MECHANISED ARMY MOVES FORWARD ON RUBBER!
★ YOU MUST TAKE CARE TO REDUCE TYRE WEAR!
★ SYNTHETIC RUBBER IS ONLY SATISFACTORY IN TYRES WHEN CRUDE RUBBER IS ADDED!
★ THE RUBBER CRISIS IS STILL WITH US—IT HAS NOT PASSED!
DON'T BE A RUBBER WASTER!
```

A tiny printer's line at the lower right ('D.M.E. ARMY CINE SECTION') is only partly legible. The caption bar 'AUSTRALIAN WAR MEMORIAL' and the accession number at the foot are the museum's.

[← 'Students, from today we are the Emperor's shield': student conscription examination, Shashin Shūhō No. 297](https://propagandaarchive.org/collection/student-conscription-exam-shashin-shuho-297-1943/) [Români, siliți guvernul vostru (RAF and US Army Air Forces leaflet to Romanians, 1944) →](https://propagandaarchive.org/collection/allied-leaflet-romani-siliti-guvernul-vostru-1944/)

## Using the same techniques

- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)
- [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (Qing China · 1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity.
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (United Kingdom · Oct 31, 1891 · Fear appeal, Scapegoating)
- [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Venezuela · Jun 2, 1894 · Fear appeal)