---
title: A Helping Hand in Time of Crisis poster, No. 67 (Aymara, USIS Lima)
url: https://propagandaarchive.org/collection/a-helping-hand-in-time-of-crisis-poster-67-aymara-peru-1958/
description: An Aymara-language poster for the Peru-United States cooperative program to aid victims of the drought. Tagged by technique, with source and rights.
section: Collection
---

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3. A Helping Hand in Time of Crisis poster, No. 67 (Aymara, USIS Lima)

[![A Helping Hand in Time of Crisis poster, No. 67, 1958 US poster: An Aymara-language poster for the Peru-United States](https://propagandaarchive.org/collection/images/a-helping-hand-in-time-of-crisis-poster-67-aymara-peru-1958.jpg)](https://propagandaarchive.org/collection/images/a-helping-hand-in-time-of-crisis-poster-67-aymara-peru-1958.jpg)

# A Helping Hand in Time of Crisis poster, No. 67 (Aymara, USIS Lima)

An Aymara-language poster for the Peru-United States cooperative program to aid victims of the drought. Outside a stone hut with a thatched roof, a family eats from a pot beside sacks marked for barley and maize and an open crate, with a llama and a walker on the hillside beyond. The tell is plain folks and glittering generalities: a fed rural family and the phrase 'helping hand' stand for the aid program.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Aymara) · read from the image, not independently checked

```
Llakisinsta ukapachaqa ampara churistuwa

CEBADA
MAIZ

WAÑAMARANXA PERU-ESTADOS UNIDOS JUNTASIWSINQA
YANAPIWA HAQENAKARUXA

IMP. "EL CONDOR" AMARGURA 983 LIMA-PERU
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
A hand was given to us in that time of sorrow. / [Sacks:] barley, maize. / The Peru-United States joint program helps the people [stricken by drought], per NARA's pencilled English caption.
```

Pencil annotations in English on the sheet (not printed): 'A Helping Hand in Time of Crisis (Aymara)'; 'Peruvian-United States Cooperative Program to Aid Victims of the Drought'. Aymara translation is approximate and follows the pencilled caption.

[← Robert Frost Exhibit poster (Chinese-English poster distributed in Taipei)](https://propagandaarchive.org/collection/robert-frost-exhibit-chinese-taipei-1958/) [In a Changing World poster (English, distributed in India) →](https://propagandaarchive.org/collection/in-a-changing-world-english-india-1958/)

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- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)