---
title: A menace we must beat!
url: https://propagandaarchive.org/collection/a-menace-we-must-beat-1943/
description: 'Scrap-metal poster: a uniformed officer in a circular inset says ''We need your metal to help fight the U-boat!'' above a sinking, smoking ship.'
section: Collection
---

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3. A menace we must beat!

**Content note:** Shows a drowned seaman on a raft and survivors in the water beside a sinking ship, with a U-boat periscope inside a swastika-shaped shadow. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![A menace we must beat!, 1943 US poster: Scrap-metal poster](https://propagandaarchive.org/collection/images/a-menace-we-must-beat-1943.jpg)](https://propagandaarchive.org/collection/images/a-menace-we-must-beat-1943.jpg)

# A menace we must beat!

Scrap-metal poster: a uniformed officer in a circular inset says 'We need your metal to help fight the U-boat!' above a sinking, smoking ship, survivors in the water, a body on a raft and a periscope inside a swastika-shaped dark patch. The fear-appeal is the drowning seaman; the unnamed officer's voice is the authority behind the request to give scrap.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
A MENACE WE MUST BEAT!
"WE NEED YOUR METAL TO HELP FIGHT THE U-BOAT!"
U. S. ARMY
[signature: Rollin Kirby]
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943 O - 536381]
```

[← A Good Soldier Sticks to His Post! -And That Includes Soldiers of Production!](https://propagandaarchive.org/collection/a-good-soldier-sticks-to-his-post-1943/) [A real partnership →](https://propagandaarchive.org/collection/a-real-partnership-1943/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)