---
title: '"A Sound Foundation" Buy Victory Bonds'
url: https://propagandaarchive.org/collection/a-sound-foundation-buy-victory-bonds-canada-1939/
description: A detached two-storey house with a tree and garden stands on a stack of bond certificates marked 'Dominion of Canada / Banque du Canada / Bank of Canada'.
section: Collection
---

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3. "A Sound Foundation" Buy Victory Bonds

[!["A Sound Foundation" Buy Victory Bonds, 1939 Canada poster: A detached two-storey house with a tree and garden stands](https://propagandaarchive.org/collection/images/a-sound-foundation-buy-victory-bonds-canada-1939.jpg)](https://propagandaarchive.org/collection/images/a-sound-foundation-buy-victory-bonds-canada-1939.jpg)

# "A Sound Foundation" Buy Victory Bonds

A detached two-storey house with a tree and garden stands on a stack of bond certificates marked 'Dominion of Canada / Banque du Canada / Bank of Canada', under the words 'A sound foundation' and 'Buy Victory Bonds'. The tell for transfer is the security of a home attached to the bond; the tell for glittering generalities is the unquantified 'sound foundation' claim.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"A sound foundation"

Buy
VICTORY BONDS

[on bond certificates:] DOMINION OF DU CANADA
BANQUE DU CANADA
BANK OF CANADA
```

[← 150 Two-Ton Bombs Fall on the German City of Düsseldorf in 50 Minutes](https://propagandaarchive.org/collection/150-two-ton-bombs-dusseldorf-uk-1939/) [Air Crews Wanted for R.A.A.F. →](https://propagandaarchive.org/collection/air-crews-wanted-for-raaf-australia-1939/)

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