---
title: '''A stitch in time saves coupons'' (British Board of Trade clothes-rationing poster)'
url: https://propagandaarchive.org/collection/a-stitch-in-time-saves-coupons-1941/
description: A cheerful sailor in a white cap sits on the ground and sews the collar of his shirt, thread held high, beside the line 'A stitch in time saves coupons'.
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['A stitch in time saves coupons' (British Board of Trade clothes-rationing poster)](https://propagandaarchive.org/collection/images/a-stitch-in-time-saves-coupons-1941.jpg)](https://propagandaarchive.org/collection/images/a-stitch-in-time-saves-coupons-1941.jpg)

# 'A stitch in time saves coupons' (British Board of Trade clothes-rationing poster)

A cheerful sailor in a white cap sits on the ground and sews the collar of his shirt, thread held high, beside the line 'A stitch in time saves coupons'. An ordinary serviceman doing his own mending presents thrift as everyday common sense.

## Text on the object

Original (English) · read from the image, not independently checked

```
A stitch
in time
saves
coupons
[illegible: imprint line at the lower left; the Commons description gives it as 'Printed for H.M. Stationery Office by H. Manly and Son Ltd. 51-2781']
```

Read from the committed image.

[← 'Let's hold the neighbourhood-association meeting': tonarigumi page, Shashin Shūhō No. 141](https://propagandaarchive.org/collection/tonarigumi-joukai-shashin-shuho-141-1940/) ['Allons-y... Canadiens!' (Canadian Department of National War Services) →](https://propagandaarchive.org/collection/allons-y-canadiens-1941/)

## Using the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['Frohe Weihnachten und glückliches Neujahr' Austro-Hungarian Christmas postcard (1914)](https://propagandaarchive.org/collection/frohe-weihnachten-kriegsjahr-postcard-1914/) (Austria Hungary · 1914 · Plain folks)
- ['Get a move on old man!' (Harry J. Weston, Sydney)](https://propagandaarchive.org/collection/australia-get-a-move-on-1915/) (Australia · 1915 · Plain folks)
- [Бо війна війною (For War Is War), Sich Riflemen postcard series II](https://propagandaarchive.org/collection/kurylas-bo-viina-viinoiu-sich-riflemen-postcard-1917/) (Austria Hungary · 1917 · Plain folks)
- ["Mora Dravca vsahniti" plebiscite postcard no. 9 (The Drava Must Dry Up)](https://propagandaarchive.org/collection/mora-dravca-vsahniti-plebiscite-postcard-1920/) (Kingdom of Serbs, Croats and Slovenes · 1920 · Plain folks)
- [Город — мануфактуру, деревня — хлеб (Town: Manufactured Goods; Village: Bread)](https://propagandaarchive.org/collection/kustodiev-city-manufactures-village-bread-1925/) (Soviet Union · 1925 · Plain folks)
- [l'Unità, January 1928: 'Resistere alla seconda ondata di riduzione dei salari! SCIOPERATE!' (front page)](https://propagandaarchive.org/collection/l-unita-sciopero-salari-1928/) (Fascist Italy · Jan 1928 · Plain folks, Name-calling). Content note: Clandestine Communist front page whose strike slogan uses a vulgar word ('A salario di merda, lavoro di merda!'), shown as printed.
- [Gandhi spins while addressing a crowd (1930)](https://propagandaarchive.org/collection/gandhi-spinning-1930/) (British India · 1930 · Plain folks, Transfer)