--- title: The Taming of the Shrew (Guard all life-lines against sabotage) url: https://propagandaarchive.org/collection/abbott-taming-of-the-shrew-guard-all-life-lines-against-sabotage-1941/ description: A sponsor's sheet from a drug company. A banner at top reads 'GUARD ALL LIFE-LINES AGAINST SABOTAGE' over a circular photograph of a man in Renaissance section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. The Taming of the Shrew (Guard all life-lines against sabotage) **Content note:** Advertisement photograph shows a man in Renaissance dress pulling a kneeling woman by the arm, with text about 'Petruchio's violent methods' and menopausal symptoms. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [![The Taming of the Shrew, 1941 US advertisement: A sponsor's sheet from a drug company](https://propagandaarchive.org/collection/images/abbott-taming-of-the-shrew-guard-all-life-lines-against-sabotage-1941.jpg)](https://propagandaarchive.org/collection/images/abbott-taming-of-the-shrew-guard-all-life-lines-against-sabotage-1941.jpg) # The Taming of the Shrew (Guard all life-lines against sabotage) A sponsor's sheet from a drug company. A banner at top reads 'GUARD ALL LIFE-LINES AGAINST SABOTAGE' over a circular photograph of a man in Renaissance dress pulling a kneeling woman by the arm, with 'The Taming of the Shrew' in a red disc and dense body text selling estrogen products to physicians. The wartime banner is borrowed to carry a product message. ## Propaganda techniques used in this advertisement [Transfer](https://propagandaarchive.org/techniques/transfer/) ## Text on the object Original (English) · read from the image, not independently checked ``` GUARD ALL LIFE-LINES AGAINST SABOTAGE—Painted by Peter Helck This painting and poster design are contributed to the Nation by Abbott Laboratories. Copies of the poster, for use in offices and reception rooms, will be sent to interested physicians upon request. The Taming of the Shrew PETRUCHIO'S VIOLENT METHODS may succeed in taming mere shrewishness, but the irritability and emotional instability so often associated with the menopause require more sympathetic treatment. Fortunately, providing relief in a majority of these cases is wisely left to the physician. By administering suitable estrogenic preparations in properly adjusted doses, many distressing menopausal symptoms may now be largely eliminated. That Estrone, Abbott, and Estriol, Abbott, are suitable is attested by several facts. They are identical with the two pure crystalline estrogenic substances originally isolated by Dr. E. A. Doisy and Associates—and are manufactured and marketed under license from St. Louis University. Uniform purity and potency of Estrone, Abbott, and Estriol, Abbott, are doubly assured. Samples of each lot are bioassayed not only in the Abbott Control Laboratory, but also in the Biochemical Laboratory of the St. Louis University School of Medicine. Estrone, Abbott, is supplied in ampoules of 1000, 2000, 5000 and 10,000 International units; and in vaginal suppositories furnishing 200 and 2000 International units. Estriol, Abbott, for oral use, is available at pharmacies in capsules of 0.06 mg., 0.12 mg. and 0.24 mg. ABBOTT LABORATORIES, North Chicago, Illinois. Estrone, Abbott Estriol, Abbott [handwritten:] 44-PA-921 ``` [← AAF Report: An Exclusive Film for War Workers](https://propagandaarchive.org/collection/aaf-report-film-poster-1941/) [Absent without reason...is this you? The Army calls it desertion! →](https://propagandaarchive.org/collection/absent-without-reason-desertion-tcop-1941/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer) - [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial) - [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer) - [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities) - [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)