---
title: Aim to win... Everybody every payday 10% Buy war bonds
url: https://propagandaarchive.org/collection/aim-to-win-10-percent-war-bonds-1942/
description: 'War-bond poster: a welder in helmet and gloves, seen from behind, points an arrow-shaped sign reading ''Everybody Every Payday'' at a red-and-white target'
section: Collection
---

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3. Aim to win... Everybody every payday 10% Buy war bonds

[![Aim to win... Everybody every payday 10% Buy war bonds, 1942 US poster: War-bond poster](https://propagandaarchive.org/collection/images/aim-to-win-10-percent-war-bonds-1942.jpg)](https://propagandaarchive.org/collection/images/aim-to-win-10-percent-war-bonds-1942.jpg)

# Aim to win... Everybody every payday 10% Buy war bonds

War-bond poster: a welder in helmet and gloves, seen from behind, points an arrow-shaped sign reading 'Everybody Every Payday' at a red-and-white target marked 10%. 'Everybody' invites all wage earners to join one norm (bandwagon), and the war worker's figure lends the sheet the prestige of war production (transfer).

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
AIM TO WIN...
EVERYBODY
EVERY PAYDAY
10%
Buy WAR BONDS
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1942--O-476658  WSS 550]
```

[← Action speaks louder when not betrayed by words](https://propagandaarchive.org/collection/action-speaks-louder-than-words-1942/) [Alaska - Death-Trap for the Jap →](https://propagandaarchive.org/collection/alaska-death-trap-for-the-jap-1942/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)