---
title: Alianza poster, En marcha en tres anos (Spanish poster distributed in Mexico City)
url: https://propagandaarchive.org/collection/alianza-en-marcha-en-tres-anos-poster-spanish-1964/
description: 'A Spanish-language poster headed ''Under way'' that lists Alliance for Progress results after three years on signposts: 222,600 houses built.'
section: Collection
---

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3. Alianza poster, En marcha en tres anos

[![Alianza poster, En marcha en tres anos, 1964 US poster: A Spanish-language poster headed 'Under way' that lists Alliance](https://propagandaarchive.org/collection/images/alianza-en-marcha-en-tres-anos-poster-spanish-1964.jpg)](https://propagandaarchive.org/collection/images/alianza-en-marcha-en-tres-anos-poster-spanish-1964.jpg)

# Alianza poster, En marcha en tres anos (Spanish poster distributed in Mexico City)

A Spanish-language poster headed 'Under way' that lists Alliance for Progress results after three years on signposts: 222,600 houses built, 23,400 classrooms, 207,000 agricultural loans, 1,056 drinking-water systems and 554 mobile units, hospitals and health centres. The tell is card-stacking: only favourable totals appear, with no countries, baselines, targets or sources printed.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
EN MARCHA

TECHO
Casas construídas
222,600

ESCUELAS
Aulas construídas
23,400

TIERRA
Préstamos agrícolas
207,000

AGUA POTABLE
Sistemas de agua potable
instalados
1,056

SALUD
Unidades móviles Hospitales
Centros de Salud construídos
554

EN
TRES
AÑOS

ALIANZA
PARA EL PROGRESO
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
UNDER WAY

ROOF
Houses built
222,600

SCHOOLS
Classrooms built
23,400

LAND
Agricultural loans
207,000

DRINKING WATER
Drinking-water systems installed
1,056

HEALTH
Mobile units Hospitals
Health centres built
554

IN
THREE
YEARS

ALLIANCE
FOR PROGRESS
```

[← Adelante Alianza para el Progreso poster (Spanish poster distributed in Mexico City)](https://propagandaarchive.org/collection/adelante-alianza-para-el-progreso-poster-spanish-1964/) [Alianza III Aniversario poster, Mas oportunidades (Spanish poster distributed in Mexico City) →](https://propagandaarchive.org/collection/alianza-iii-aniversario-mas-oportunidades-poster-spanish-1964/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.