---
title: All fuel is scarce. Plan for winter now!
url: https://propagandaarchive.org/collection/all-fuel-is-scarce-plan-for-winter-now-dorne-1945/
description: 'Home-front fuel poster: a worried bespectacled man in a scarf peers through a frosted window beside a thermometer near zero.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. All fuel is scarce. Plan for winter now!

[![All fuel is scarce. Plan for winter now!, 1945 US poster: Home-front fuel poster](https://propagandaarchive.org/collection/images/all-fuel-is-scarce-plan-for-winter-now-dorne-1945.jpg)](https://propagandaarchive.org/collection/images/all-fuel-is-scarce-plan-for-winter-now-dorne-1945.jpg)

# All fuel is scarce. Plan for winter now!

Home-front fuel poster: a worried bespectacled man in a scarf peers through a frosted window beside a thermometer near zero, with a small figure drawn in the frost. Three numbered instructions follow: winterize your home, check your heating plant, order fuel at once. The cold face and frozen window carry the fear-appeal; the numbered steps give the action.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
ALL FUEL IS SCARCE
PLAN FOR WINTER NOW!
THE SOLID FUELS ADMINISTRATION FOR WAR URGES:
1 WINTERIZE YOUR HOME! Insulate walls and ceilings. Install storm doors, sash, weather strips
2 CHECK YOUR HEATING PLANT! Clean and repair equipment. Install fuel saving devices
3 ORDER FUEL AT ONCE! Take your dealer's advice on amount and kind of fuel. Be ready to accept delivery
[signature: Albert Dorne]
[imprint: U.S. Government Printing Office 1945 O-648956]
[thermometer label: Fahrenheit]
```

[← Die neue Volkssturmarmbinde (PK-H 6365)](https://propagandaarchive.org/collection/neue-volkssturmarmbinde-1944/) [U.S. soldier steps from defeated Germany to Japan (PWB propaganda sheet) →](https://propagandaarchive.org/collection/allied-might-germany-to-japan-propaganda-sheet-1945/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)