---
title: 'Always be careful: the A-B-C of every ordnance worker'
url: https://propagandaarchive.org/collection/always-be-careful-ordnance-worker-1942/
description: 'Industrial safety banner: huge three-dimensional letters A, B and C in red, grey and blue spell out ''Always Be Careful''.'
section: Collection
---

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3. Always be careful: the A-B-C of every ordnance worker

[![Always be careful: the A-B-C of every ordnance worker, 1942 US poster: Industrial safety banner](https://propagandaarchive.org/collection/images/always-be-careful-ordnance-worker-1942.jpg)](https://propagandaarchive.org/collection/images/always-be-careful-ordnance-worker-1942.jpg)

# Always be careful: the A-B-C of every ordnance worker

Industrial safety banner: huge three-dimensional letters A, B and C in red, grey and blue spell out 'Always Be Careful', beside the line 'The A-B-C of every Ordnance Worker!'. The technique is faint here: the poster addresses a workforce by its job title and ties the safety rule to that group identity. The Ordnance slogan 'Keep 'em shooting!' appears at lower right.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
ALWAYS
BE
CAREFUL
The A·B·C of every
Ordnance Worker !
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1942—O—475782
ORDNANCE DEPARTMENT, U. S. ARMY  KEEP 'EM SHOOTING!
```

[← Always advance with the U.S. Marines: 167th anniversary](https://propagandaarchive.org/collection/always-advance-with-us-marines-1942/) [America at War (Rummy, Alaskan style; Flat top guardian; You're really on the beam!) →](https://propagandaarchive.org/collection/america-at-war-woolworth-alaska-1942/)

## More propaganda examples that use the same techniques

- [A Little American's Promise](https://propagandaarchive.org/collection/a-little-americans-promise-1917/) (United States · 1917 · Identity fusion, Transfer)
- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [Members of U.S. Food Administration: America Has Promised to Feed the Hungry Millions of Europe, Waste Nothing](https://propagandaarchive.org/collection/america-food-pledge-20-million-tons-1917-1919/) (United States · 1917 · Identity fusion)
- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [50-50 (The Job of Beating Up the Hun)](https://propagandaarchive.org/collection/fifty-fifty-service-series-11-1917/) (United States · 1917 · Name-calling, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [I Am a Soldier of the United States (Service Series No. 12)](https://propagandaarchive.org/collection/i-am-a-soldier-of-the-united-states-service-series-no-12-1917/) (United States · 1917 · Identity fusion, Glittering generalities)