---
title: America has plenty if it is used wisely! Don't waste precious materiel
url: https://propagandaarchive.org/collection/america-has-plenty-if-used-wisely-1943/
description: 'Army conservation poster: a flag-like field of red and white stripes with a blue block, five grey roundels showing a factory, barn, tree.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. America has plenty if it is used wisely! Don't waste precious materiel

[![America has plenty if it is used wisely! Don't waste precious materiel, 1943 US poster: Army conservation poster](https://propagandaarchive.org/collection/images/america-has-plenty-if-used-wisely-1943.jpg)](https://propagandaarchive.org/collection/images/america-has-plenty-if-used-wisely-1943.jpg)

# America has plenty if it is used wisely! Don't waste precious materiel

Army conservation poster: a flag-like field of red and white stripes with a blue block, five grey roundels showing a factory, barn, tree, oil derrick and mine, and a rifle with web belt and canteen in front. The headline says supply is ample 'if it is used wisely'; the appeal is a general abundance claim paired with a request not to waste equipment.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
AMERICA HAS PLENTY
IF IT IS USED WISELY!
Don't waste precious materiel
U.S.
U.S. ARMY SAVE CONSERVATION PROGRAM
ARMY CONSERVATION PROJECT NO. 8-P-3
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943 -- O -- 553977 [partly illegible]
[signature:] Atherton
```

[← United We Are Strong, United We Will Win](https://propagandaarchive.org/collection/allied-unity-strength-owi-1943/) [Americans All, Let's Fight for Victory →](https://propagandaarchive.org/collection/americans-all-lets-fight-for-victory-1943/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)
