---
title: American Decision 1964 election poster (English poster distributed in Manila)
url: https://propagandaarchive.org/collection/american-decision-free-world-english-1964/
description: 'A US election-year sheet: a hand dropping a ballot into a box marked ''Presidential Ballot'', a convention hall crowded with LBJ and Goldwater signs.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. American Decision 1964 election poster

[![American Decision 1964 election poster, 1964 US poster: A US election-year sheet](https://propagandaarchive.org/collection/images/american-decision-free-world-english-1964.jpg)](https://propagandaarchive.org/collection/images/american-decision-free-world-english-1964.jpg)

# American Decision 1964 election poster (English poster distributed in Manila)

A US election-year sheet: a hand dropping a ballot into a box marked 'Presidential Ballot', a convention hall crowded with LBJ and Goldwater signs, a flow chart of how a president is elected and photographs of voters. Text says the two-party system lets the people 'effectively' direct government and that the nation accepts the majority's will. The tell is glittering generalities, with card-stacking by showing only orderly, positive scenes.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
AMERICAN
DECISION 1964

The two-party system provides channels through which the people effectively focus their opinions in giving direction to American government.

Some 70 million voters across the United States troop to the polling places early this month. They are exercising their constitutional right to grant a mandate to public officials who will guide the ship of state for the next four years. And once the vote is cast the nation settles back to its usual business, accepting the will of the majority.

HOW THE PRESIDENT OF THE UNITED STATES IS ELECTED
STATE PRIMARIES  STATE CONVENTIONS
DEMOCRATIC NATIONAL CONVENTION  MINOR PARTIES  REPUBLICAN NATIONAL CONVENTION
NOMINEE  NOMINEE  NOMINEE
BALLOT BOX
THE PRESIDENT

[photo signs:] PRESIDENTIAL BALLOT; PROPERTY OF ELECTORAL BOARD; LBJ; Ohio for Johnson; Oklahoma Sooners for Johnson; Virginia; Maryland; Scranton for President; Goldwater; [other sign text illegible]

SUPPLEMENT TO FREE WORLD
VOL. XIII NO. 11   NOVEMBER 1964
```

Sign text in the crowd photographs is only partly legible.

[← Alianza para el Progreso poster, November 1964 calendar (Spanish, distributed in Managua)](https://propagandaarchive.org/collection/alianza-para-el-progreso-roads-calendar-nicaragua-1964/) [Fighting for Freedom Vietnam poster, 422b (Spanish-language poster distributed in Mexico and Buenos Aires) →](https://propagandaarchive.org/collection/fighting-for-freedom-vietnam-poster-422b-spanish-1964/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)