---
title: The American Friends Help the Work of Building Society
url: https://propagandaarchive.org/collection/americans-help-social-construction-1965-to-1969/
description: A horizontal photo-sheet (code SP-1016) is headed 'The American friends help the work of building society' and shows three photographs captioned 'They help
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. The American Friends Help the Work of Building Society

[![The American Friends Help the Work of Building Society, 1965 US poster: A horizontal photo-sheet (code SP-1016) is headed](https://propagandaarchive.org/collection/images/americans-help-social-construction-1965-to-1969.jpg)](https://propagandaarchive.org/collection/images/americans-help-social-construction-1965-to-1969.jpg)

# The American Friends Help the Work of Building Society

A horizontal photo-sheet (code SP-1016) is headed 'The American friends help the work of building society' and shows three photographs captioned 'They help rebuild homes', 'Medical aid' and 'Supplying food and goods to places in want'. One photograph shows a U.S. Army medical officer examining a child; another a soldier greeting a man beside a hut frame; a third a sack carried off a river barge. The sheet closes with an appeal to cooperate 'closely with them', pairing help given with a request for cooperation in return.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
NHỮNG NGƯỜI BẠN MỸ GIÚP CÔNG CUỘC XÂY DỰNG XÃ HỘI

Họ giúp xây dựng lại nhà cửa

Cứu thương

Tiếp trợ lương thực, vật dụng cho những nơi thiếu thốn

TA HÃY HỢP TÁC CHẶT CHẼ VỚI HỌ TRONG CÔNG CUỘC XÂY DỰNG ĐẤT NƯỚC

SP-1016
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE AMERICAN FRIENDS HELP THE WORK OF BUILDING SOCIETY

They help rebuild homes

Medical aid

Supplying food and goods to places in want

LET US COOPERATE CLOSELY WITH THEM IN THE WORK OF BUILDING THE COUNTRY

SP-1016
```

Printing on the sack and the wall posters in the photographs is too small to read at this resolution and is not transcribed.

[← Những người bạn Mỹ đến Long An (Americans Come to Long An)](https://propagandaarchive.org/collection/americans-come-to-long-an-1965/) [An-Giang Believes in the Future →](https://propagandaarchive.org/collection/an-giang-believes-in-the-future-1965-1969/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus)
- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.
