---
title: '...and WE talk about sacrifice'
url: https://propagandaarchive.org/collection/and-we-talk-about-sacrifice-1943/
description: Painted poster of an elderly woman in a red headscarf with tears on her cheek, arms crossed over her chest, before a ruined chimney.
section: Collection
---

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3. ...and WE talk about sacrifice

[![...and WE talk about sacrifice, 1943 US poster: Painted poster of an elderly woman in a red headscarf with tears on her](https://propagandaarchive.org/collection/images/and-we-talk-about-sacrifice-1943.jpg)](https://propagandaarchive.org/collection/images/and-we-talk-about-sacrifice-1943.jpg)

# ...and WE talk about sacrifice

Painted poster of an elderly woman in a red headscarf with tears on her cheek, arms crossed over her chest, before a ruined chimney, smoking debris and a grave cross, with the headline '...and WE talk about sacrifice' and 'Buy War Bonds' below. The image of a war-devastated civilian sets the viewer's comparative comfort against her loss (fear-appeal) to prompt bond purchases.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
...and WE talk about sacrifice
Buy WAR BONDS
[signature:] R. COUILLARD
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-552436  WFD 855
OFFICIAL U.S. TREASURY POSTER
```

[← ...and bless those back home who, knowing of our sailing, kept that knowledge to themselves](https://propagandaarchive.org/collection/and-bless-those-back-home-silence-means-security-1943/) [Are You Guessing? Read Your Army Cook →](https://propagandaarchive.org/collection/are-you-guessing-1943/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)