---
title: '...and We Talk about Sacrifice (Buy Victory Bonds)'
url: https://propagandaarchive.org/collection/and-we-talk-about-sacrifice-victory-bonds-canada-1939/
description: A weeping older woman in a headscarf, arms crossed, sits in front of a ruined village with a smoking chimney and a grave cross.
section: Collection
---

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3. ...and We Talk about Sacrifice (Buy Victory Bonds)

[![...and We Talk about Sacrifice, 1939 Canada poster: A weeping older woman in a headscarf, arms crossed, sits in front](https://propagandaarchive.org/collection/images/and-we-talk-about-sacrifice-victory-bonds-canada-1939.jpg)](https://propagandaarchive.org/collection/images/and-we-talk-about-sacrifice-victory-bonds-canada-1939.jpg)

# ...and We Talk about Sacrifice (Buy Victory Bonds)

A weeping older woman in a headscarf, arms crossed, sits in front of a ruined village with a smoking chimney and a grave cross, under '...and WE talk about sacrifice' and 'Buy Victory Bonds'. The tell is the contrast drawn between the pictured loss and the buyer's own 'sacrifice', with the emphasised 'WE' placing the viewer in the same group as the speaker.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
...and WE talk about sacrifice

Buy VICTORY BONDS

[signature:] R. COUILLARD.
```

[← "America's Resources are China's Resources"](https://propagandaarchive.org/collection/americas-resources-are-chinas-resources-roosevelt-1939/) [Are You One of These? 80 Absentees - 80 Tons Lost or One Tank Less (Ssh - Don't Wake Him) →](https://propagandaarchive.org/collection/are-you-one-of-these-80-absentees-uk-1939/)

## More propaganda examples that use the same techniques

- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (Austria · 1921 · Identity fusion)
- [The Bombay Chronicle, article on a foreign-cloth bonfire (July 30, 1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (British India · Jul 30, 1921 · Identity fusion, Glittering generalities)
- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
- [Zwei SA-Männer bringen ein Hitler-Plakat an (Mecklenburg)](https://propagandaarchive.org/collection/sa-maenner-kleben-hitler-plakat-mecklenburg-1932/) (Weimar Republic · Jun 21, 1932 · Identity fusion). Content note: Photograph of SA men in uniform with swastika armband putting up a Hitler election poster, 1932.
- [Hitlerjugend, Deutsches Jungvolk: Altmetallsammlung](https://propagandaarchive.org/collection/hj-altmetallsammlung-jungvolk-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Deutsches Jungvolk boys in uniform collecting scrap metal, 1933.
- [Marine-HJ werben für den Bau von HJ-Heimen (Handwagen mit Plakat)](https://propagandaarchive.org/collection/marine-hj-werbung-hj-heime-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Hitler Youth members in uniform with swastika armbands and flags promoting the building of Hitler Youth homes.