--- title: '1 mục tiêu của Ấp Đời Mới (One goal of the New Life Hamlet: agriculture)' url: https://propagandaarchive.org/collection/ap-doi-moi-agriculture-goal-poster-1968/ description: A yellow-toned poster headed '1 goal of the New Life Hamlet' draws smiling farmers with a motorised tiller, a water buffalo, a water wheel, a hand pump… section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![1 mục tiêu của Ấp Đời Mới (One goal of the New Life Hamlet: agriculture)](https://propagandaarchive.org/collection/images/ap-doi-moi-agriculture-goal-poster-1968.jpg)](https://propagandaarchive.org/collection/images/ap-doi-moi-agriculture-goal-poster-1968.jpg) # 1 mục tiêu của Ấp Đời Mới (One goal of the New Life Hamlet: agriculture) A yellow-toned poster headed '1 goal of the New Life Hamlet' draws smiling farmers with a motorised tiller, a water buffalo, a water wheel, a hand pump and a crop sprayer, and promises that agricultural development will raise 'income and living standards'. The tell: a programme goal stated as an abstract benefit, with no figures, set in an uncontested landscape of cheerful, equipped farmers. ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` 1 MỤC TIÊU CỦA ẤP ĐỜI MỚI PHÁT TRIỂN NÔNG NGHIỆP ĐỂ YỂM TRỢ CÁC PHƯƠNG TIỆN CANH TÁC CHO ĐỒNG BÀO NHỜ ĐÓ LỢI TỨC VÀ MỨC SỐNG ĐƯỢC NÂNG CAO. ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` 1 GOAL OF THE NEW LIFE HAMLET DEVELOP AGRICULTURE SO AS TO SUPPORT THE MEANS OF CULTIVATION FOR THE COMPATRIOTS, THANKS TO WHICH INCOME AND STANDARD OF LIVING ARE RAISED. ``` 'YỂM TRỢ' is transcribed as printed (the standard spelling would be 'yểm trợ'). An artist's signature at lower right and a small seal are [illegible]. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader. [← Việt-Cộng hãy coi chừng!! (Viet Cong Beware!)](https://propagandaarchive.org/collection/viet-cong-beware-blackhorse-1967/) [Army Officer Candidate School prepares you for leadership like no other school can (US Army recruiting poster) →](https://propagandaarchive.org/collection/army-ocs-leadership-recruiting-poster-1968/) ## Using the same techniques - [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities) - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities) - [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities) - [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)