---
title: 'Apartheid Kills: Stop the Tour, Day of Shame (Wellington protest poster, 1981)'
url: https://propagandaarchive.org/collection/apartheid-kills-stop-the-tour-wellington-1981/
description: A black-and-white protest poster over a dense silhouetted crowd of raised fists, headed 'APARTHEID KILLS' and 'STOP THE TOUR', that announces a 'day of…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Apartheid Kills: Stop the Tour, Day of Shame (Wellington protest poster, 1981)](https://propagandaarchive.org/collection/images/apartheid-kills-stop-the-tour-wellington-1981.jpg)](https://propagandaarchive.org/collection/images/apartheid-kills-stop-the-tour-wellington-1981.jpg)

# Apartheid Kills: Stop the Tour, Day of Shame (Wellington protest poster, 1981)

A black-and-white protest poster over a dense silhouetted crowd of raised fists, headed 'APARTHEID KILLS' and 'STOP THE TOUR', that announces a 'day of SHAME' march on 22 July with assembly points in Wellington and the Hutt, then a second gathering on 25 July. The massed crowd and the call to assemble invite the reader to join, and 'Apartheid Kills' and 'day of shame' are compressed labels rather than argued claims.

- **Date:** July 1981
- **Period:** [Cold War](https://propagandaarchive.org/collection/#era=cold-war)
- **Made by:** Anti-tour protest organisers, Wellington (no organisation named on the poster); negative held by Wellington City Council Archives
- **Region:** [Oceania](https://propagandaarchive.org/collection/#region=oceania)
- **Country:** [New Zealand](https://propagandaarchive.org/collection/#country=new-zealand)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [Movement](https://propagandaarchive.org/collection/#actor=movement)
- **Regime:** [Muldoon Government](https://propagandaarchive.org/collection/#regime=muldoon-government)
- **Leader:** [Robert Muldoon](https://propagandaarchive.org/collection/#leader=robert-muldoon)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply)
- **Theme:** [Race and ethnicity](https://propagandaarchive.org/collection/#theme=race-ethnicity)
- **Event:** [1981 Springbok Tour](https://propagandaarchive.org/collection/#event=1981-springbok-tour)
- **Techniques:** [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Name-calling](https://propagandaarchive.org/techniques/name-calling/)
- **Source:** Unidentified Source blurred: contractors, cutouts, buried disclosure
- **Source:** [Wellington City Council Archives (Archives Online), via Wikimedia Commons](https://commons.wikimedia.org/wiki/File:1981_stop_the_tour_poster.jpg), retrieved September 29, 2026
- **Rights:** CC BY 4.0 (Wellington City Council Archives licence statement, record 00291-4736-154) Wellington City Council Archives, 00291-4736-154, CC BY 4.0 (https://archivesonline.wcc.govt.nz/nodes/view/849718).

## Text on the object

Original (English) · read from the image, not independently checked

```
W Pain Box [DEMONSTRATIONS] 1981

APARTHEID KILLS
STOP THE TOUR

JULY 22 day of SHAME
ASSEMBLE FOR MARCH
WELLINGTON: 12.30 CIVIC SQUARE
HUTT: 1p.m. town hall

JULY 25 CENOTAPH 2.30
```

The handwritten line at the top is the archive's pencilled filing note; its first words are hard to read and are given as best read. Show-through text from the reverse of the sheet is [illegible] and omitted.

[← Ya abna' al-jaysh al-'iraqi (O Sons of the Iraqi Army): Iranian Army leaflet](https://propagandaarchive.org/collection/iran-army-leaflet-to-iraqi-army-1981/) ["Na atoomreagan geen zonneschijn": banner at a Dutch anti-nuclear demonstration →](https://propagandaarchive.org/collection/na-atoomreagan-banner-1982/)

## Using the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon)
- [Das ganze Deutschland soll es sein. Haut sie auf den Chassepot! (German broadsheet song and caricature, Franco-Prussian War)](https://propagandaarchive.org/collection/das-ganze-deutschland-soll-es-sein-chassepot-1870/) (1870 · Bandwagon, Name-calling)
- [Boletín nuevo: Noticias importantes (New Bulletin: Important News), Revolución del Parque](https://propagandaarchive.org/collection/boletin-nuevo-revolucion-del-parque-1890/) (Jul 29, 1890 · Bandwagon, Name-calling)
- [¡¡Glorias de México!! Porfirio Díaz y Ramón Corral, electos por el voto unánime del pueblo (Glories of Mexico!! Porfirio Díaz and Ramón Corral, Elected by the Unanimous Vote of the People)](https://propagandaarchive.org/collection/glorias-de-mexico-diaz-corral-1904/) (1904 · Glittering generalities, Bandwagon)
- [La vuelta del desterrado (The Return of the Exile)](https://propagandaarchive.org/collection/la-vuelta-del-desterrado-vanegas-arroyo-1911/) (1911 · Glittering generalities, Bandwagon)
- [Saludo y felicitación al Señor D. Francisco I. Madero al tomar posesión de la presidencia (Salute and Congratulations to Francisco I. Madero on Taking the Presidency)](https://propagandaarchive.org/collection/saludo-madero-1911/) (Nov 6, 1911 · Glittering generalities, Bandwagon)
- [The Menace front page, 12 April 1913 (Aurora, Missouri)](https://propagandaarchive.org/collection/the-menace-front-page-1913/) (Apr 12, 1913 · Bandwagon, Scapegoating). Content note: Anti-Catholic newspaper front page with a skull-and-crossbones emblem labelled 'Temporal Power' and claims of a Roman Catholic conspiracy.
- [Vote Against Woman Suffrage](https://propagandaarchive.org/collection/georgia-vote-against-woman-suffrage-1915/) (1915 · Fear appeal, Bandwagon)