---
title: 'Appreciate America: 64,000,000 Americans carry life insurance policies'
url: https://propagandaarchive.org/collection/appreciate-america-insurance-savings-1941/
description: Poster in red, white and blue showing a smiling couple with an insurance policy and a savings book, a boy and a girl beside them.
section: Collection
---

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3. Appreciate America: 64,000,000 Americans carry life insurance policies

[![Appreciate America: 64,000,000 Americans carry life insurance policies, 1941 US poster: Poster in red, white and blue showing](https://propagandaarchive.org/collection/images/appreciate-america-insurance-savings-1941.jpg)](https://propagandaarchive.org/collection/images/appreciate-america-insurance-savings-1941.jpg)

# Appreciate America: 64,000,000 Americans carry life insurance policies

Poster in red, white and blue showing a smiling couple with an insurance policy and a savings book, a boy and a girl beside them, next to the figures '64,000,000' life insurance policy holders and '45,000,000' savings accounts, and a line on 'two insurance policies and 1 1/2 savings accounts to every family'. The tell is selected statistics presented as national pride, with an ordinary family as the model (card-stacking, plain-folks).

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
APPRECIATE ★
AMERICA
64,000,000
AMERICANS CARRY
LIFE INSURANCE POLICIES
45,000,000
SAVINGS ACCOUNTS ARE
HELD BY AMERICANS
IN AMERICA THERE
IS AN AVERAGE OF
TWO INSURANCE POLICIES
AND 1½ SAVINGS
ACCOUNTS TO EVERY
FAMILY
★
RED FOR COURAGE
WHITE FOR HONOR
BLUE FOR JUSTICE
[imprint: COPYRIGHT, 1941, APPRECIATE AMERICA INC., 130 NO. WELLS ST., CHICAGO, ILL.]
[imprint: printer's mark at lower left, illegible]
```

[← Appreciate America: In unity there is strength](https://propagandaarchive.org/collection/appreciate-america-in-unity-there-is-strength-1941/) [Come on gang, all out for Uncle Sam (Mickey Mouse) →](https://propagandaarchive.org/collection/appreciate-america-mickey-mouse-all-out-1941/)

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