---
title: Army Helps the People poster, PPB-332 (Thai, Bangkok)
url: https://propagandaarchive.org/collection/army-helps-people-poster-ppb-332-thai-bangkok-1964/
description: A Thai-language photo poster headed 'The Army Helps the People'. Soldiers repair a road and bridge, a U.S. Air Force transport aircraft is shown in an aid
section: Collection
---

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3. Army Helps the People poster, PPB-332 (Thai, Bangkok)

[![Army Helps the People poster, PPB-332, 1964 US poster: A Thai-language photo poster headed 'The Army Helps the People'.](https://propagandaarchive.org/collection/images/army-helps-people-poster-ppb-332-thai-bangkok-1964.jpg)](https://propagandaarchive.org/collection/images/army-helps-people-poster-ppb-332-thai-bangkok-1964.jpg)

# Army Helps the People poster, PPB-332 (Thai, Bangkok)

A Thai-language photo poster headed 'The Army Helps the People'. Soldiers repair a road and bridge, a U.S. Air Force transport aircraft is shown in an aid caption, and troops hand out shoes and supplies, give medical care and distribute clothing to children, beneath the emblem of the Royal Thai Army. The text calls helping the people an old army tradition and a bond between soldiers and civilians. The tell is transfer: goodwill from relief work is attached to the army.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Thai) · read from the image, not independently checked

```
กองทัพบก
ช่วยเหลือประชาชน

การช่วยเหลือประชาชนเป็นขนบประเพณีที่กองทัพบกได้ยึดถือปฏิบัติตลอดมาแต่โบราณ ปัจจุบันแนวทางและขอบเขตการช่วยเหลือได้ขยายออกไปอย่างกว้างขวาง นับตั้งแต่ด้านพัฒนาการชุมชน การเกษตร อนามัย ศึกษา ตลอดไปจนถึงความมั่นคงของท้องถิ่น กองทัพบกสามารถช่วยงานพัฒนาชุมชนทั่วประเทศได้ดี ด้วยมีกำลังพลเป็นปึกแผ่นมีระเบียบวินัยดี ประกอบด้วยอุปกรณ์และผู้เชี่ยวชาญหลายสาขาวิชา การช่วยเหลือประชาชนของกองทัพบกนับว่าเป็นเครื่องเชื่อมความสามัคคี ระหว่างทหารกับประชาชนได้เป็นอย่างดียิ่ง

[eight small photograph captions: illegible at this resolution]

6-652 (12)
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
ARMY
HELPS THE PEOPLE

Helping the people is a tradition the Army has upheld since ancient times. Today the approach and scope of assistance have expanded widely, from community development, agriculture, health and education to local security. The Army can help community development throughout the country, having a solid, well-disciplined force equipped with materiel and experts in many fields. The Army's help to the people is regarded as a very good bond of unity between soldiers and people.

[eight small photograph captions: not transcribed]
```

Headline and body paragraph transcribed; the small captions beneath the photographs are too small to read reliably and are omitted.

[← Ready Power for Peace, 7th Fleet poster (English poster distributed in Manila)](https://propagandaarchive.org/collection/ready-power-for-peace-7th-fleet-pacific-1964/) [ORIT Inter-American Labor Forum poster (Spanish poster distributed via ORIT, Mexico City) →](https://propagandaarchive.org/collection/orit-convoca-labor-forum-poster-415-spanish-mexico-city-1964/)

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- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
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- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
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- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
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