---
title: Atta girl! You're doing a swell job!
url: https://propagandaarchive.org/collection/atta-girl-youre-doing-a-swell-job-1944/
description: 'Illustrated poster: a woman in cap and overalls looks up toward a helmeted soldier with fixed bayonet, who cups a hand to his mouth in a battle scene'
section: Collection
---

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3. Atta girl! You're doing a swell job!

[![Atta girl! You're doing a swell job!, 1944 US poster: Illustrated poster](https://propagandaarchive.org/collection/images/atta-girl-youre-doing-a-swell-job-1944.jpg)](https://propagandaarchive.org/collection/images/atta-girl-youre-doing-a-swell-job-1944.jpg)

# Atta girl! You're doing a swell job!

Illustrated poster: a woman in cap and overalls looks up toward a helmeted soldier with fixed bayonet, who cups a hand to his mouth in a battle scene and calls 'Atta girl! You're doing a swell job!' The slogan below asks for continued quality production. The soldier acts as a testimonial, transferring front-line approval onto the factory worker's output.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
ATTA GIRL!
YOU'RE DOING
A SWELL JOB!
LET'S KEEP UP OUR
QUALITY PRODUCTION!
[signature: Packer]
[imprint: PRINTED IN U.S.A.]
[imprint: Copyright, "VICTORY-BUILDERS" Division BRESSLER EDITORIAL CARTOONS, Inc., NEW YORK]
[badge on overalls: 1944]
```

[← Are you wearing the RIGHT safety equipment?](https://propagandaarchive.org/collection/are-you-wearing-the-right-safety-equipment-1944/) [Attention! Stick to your job - Oil is Ammunition →](https://propagandaarchive.org/collection/attention-oil-is-ammunition-1944/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)