---
title: Attendrons-nous que les nôtres brûlent? Enrôlons-nous dans le 178ième Bataillon Canadien Français
url: https://propagandaarchive.org/collection/attendrons-nous-que-les-notres-brulent-178e-1916/
description: A young woman in a red Phrygian cap, the emblem of France, reaches out with one arm and embraces a burning Gothic cathedral with the other; shell bursts…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Attendrons-nous que les nôtres brûlent? Enrôlons-nous dans le 178ième Bataillon Canadien Français](https://propagandaarchive.org/collection/images/attendrons-nous-que-les-notres-brulent-178e-1916.jpg)](https://propagandaarchive.org/collection/images/attendrons-nous-que-les-notres-brulent-178e-1916.jpg)

# Attendrons-nous que les nôtres brûlent? Enrôlons-nous dans le 178ième Bataillon Canadien Français

A young woman in a red Phrygian cap, the emblem of France, reaches out with one arm and embraces a burning Gothic cathedral with the other; shell bursts and flames rise from its roof. The headline asks 'Shall we wait until our own burn?' and the text names a French-Canadian battalion and its commander (fear-appeal: the burning cathedral staged as the fate of 'our own'; transfer: the French national symbol and the cathedral's cultural weight attached to enlisting).

- **Date:** 1916
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** 178th Battalion (Canadien-Français), Canadian Expeditionary Force (recruiting; printer and artist not legible)
- **Region:** [North America](https://propagandaarchive.org/collection/#region=north-america)
- **Country:** [Canada](https://propagandaarchive.org/collection/#country=canada)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [Military](https://propagandaarchive.org/collection/#actor=military)
- **Regime:** [Borden Government](https://propagandaarchive.org/collection/#regime=borden-government)
- **Leader:** [Robert Laird Borden](https://propagandaarchive.org/collection/#leader=robert-laird-borden)
- **Audience:** [Diaspora or minority](https://propagandaarchive.org/collection/#audience=diaspora-minority)
- **Purpose:** [Recruit](https://propagandaarchive.org/collection/#purpose=recruit)
- **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Race and ethnicity](https://propagandaarchive.org/collection/#theme=race-ethnicity)
- **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i)
- **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Library of Congress](https://www.loc.gov/pictures/item/2005695778/), retrieved September 29, 2026
- **Rights:** Public domain (published c. 1916, before 1931; LOC: no known restrictions on publication) Anonymous, Canada. [1915?]. Library of Congress, Prints and Photographs Division, LC-USZC4-12673 (call no. POS - Can .A01, no. 76).

## Text on the object

Original (French) · read from the image, not independently checked

```
ATTENDRONS-NOUS QUE
LES NÔTRES BRÛLENT?
ENRÔLONS-NOUS et tout de suite

Dans Le
178ième
Bataillon
CANADIEN
FRANÇAIS

Commandé par le
Lt. Col. Girouard
et six autres officiers du
22ième tous de retour du
Front.

Informations:
Aux Quartiers Généraux, Sherbrooke, P.Q.
ou coin St André et Ste Catherine
Montréal

[printer's mark, lower right, illegible]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Shall we wait until our own burn? Let us enlist, and at once, in the 178th French-Canadian Battalion, commanded by Lt. Col. Girouard and six other officers of the 22nd, all back from the Front. Information: at Headquarters, Sherbrooke, P.Q., or at the corner of St. André and Ste. Catherine, Montreal.
```

The photographed copy is bordered by Kodak colour and gray-scale calibration strips added for archival photography. A small printer's imprint at lower right is too small to read.

[← Veröffentlichungen des deutschen General-Gouvernements (Cavell notice, Brussels)](https://propagandaarchive.org/collection/general-gouvernement-cavell-notice-brussels-1915/) [Die vier hohen Verbündeten mit ihren ersten Heerführern (The Four High Allies with Their Foremost Commanders) →](https://propagandaarchive.org/collection/die-vier-hohen-verbundeten-postcard-1916/)

## Using the same techniques

- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (1620 · Fear appeal, Name-calling)
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling)
- [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity.
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating)
- [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal)
- [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal)
- [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal)