---
title: August Variety Stores Stamp-ede for Victory
url: https://propagandaarchive.org/collection/august-variety-stores-stampede-for-victory-1941/
description: Point-of-sale display strip, rounded at both ends and printed twice, once inverted so it reads from either side.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. August Variety Stores Stamp-ede for Victory

[![August Variety Stores Stamp-ede for Victory, 1941 US poster: Point-of-sale display strip, rounded at both ends and printed](https://propagandaarchive.org/collection/images/august-variety-stores-stampede-for-victory-1941.jpg)](https://propagandaarchive.org/collection/images/august-variety-stores-stampede-for-victory-1941.jpg)

# August Variety Stores Stamp-ede for Victory

Point-of-sale display strip, rounded at both ends and printed twice, once inverted so it reads from either side: 'August Variety Stores STAMP-EDE for Victory' on red above 'Save the easy way. Buy War Savings Stamps'. The pun on 'stampede' suggests a crowd all buying together (bandwagon); the technique is faint and the sheet is mostly a slogan.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
August
VARIETY
STORES
STAMP-EDE
FOR VICTORY
SAVE
THE EASY WAY
Buy
WAR SAVINGS
STAMPS
(printed twice, the second copy upside down)
```

[← Attack at 3:34 A.M.](https://propagandaarchive.org/collection/attack-at-334-am-1941/) [Axidunce cartoon: Damaged tools spell danger →](https://propagandaarchive.org/collection/axidunce-damaged-tools-1941/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)