---
title: 'Back the Attack: Buy an Extra $100 War Bond, 3rd War Loan'
url: https://propagandaarchive.org/collection/back-the-attack-buy-extra-100-war-bond-3rd-war-loan-1943/
description: 'Bond-drive poster for the 3rd War Loan: a Series E $100 savings bond (Cleveland portrait, issued September 1943, registered to ''John Doe, Everywhere.'
section: Collection
---

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3. Back the Attack: Buy an Extra $100 War Bond, 3rd War Loan

[![Back the Attack: Buy an Extra $100 War Bond, 3rd War Loan, 1943 US poster: Bond-drive poster for the 3rd War Loan](https://propagandaarchive.org/collection/images/back-the-attack-buy-extra-100-war-bond-3rd-war-loan-1943.jpg)](https://propagandaarchive.org/collection/images/back-the-attack-buy-extra-100-war-bond-3rd-war-loan-1943.jpg)

# Back the Attack: Buy an Extra $100 War Bond, 3rd War Loan

Bond-drive poster for the 3rd War Loan: a Series E $100 savings bond (Cleveland portrait, issued September 1943, registered to 'John Doe, Everywhere, U.S.A.') is overlaid by a blue brush stripe reading 'Back the Attack' and a red stripe reading '3rd WAR LOAN'. The technique is plain-folks: the stand-in name John Doe makes the bond an everyman purchase; showing the actual certificate transfers the look of a secure instrument to the ask.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Back the Attack
Buy an EXTRA $100 War Bond
3rd WAR LOAN
The United States of America
FOR VALUE RECEIVED PROMISES TO PAY TO
JOHN DOE
EVERYWHERE
U.S.A.
ONE HUNDRED DOLLARS
UNITED STATES SAVINGS BOND SERIES E ISSUED AS OF THE FIRST DAY OF SEPTEMBER 1943 DUE 10 YEARS FROM SUCH DATE
C29374500 E
[bond body text partly covered by the stripes; remainder not transcribed]
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943 542950 WFD-839
```

[← Back the attack! The 3rd War Loan is on! Buy bonds here](https://propagandaarchive.org/collection/back-the-attack-3rd-war-loan-is-on-1943/) [Back the attack! Buy war bonds →](https://propagandaarchive.org/collection/back-the-attack-buy-war-bonds-schreiber-1943/)

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