---
title: 'Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day [3]'
url: https://propagandaarchive.org/collection/back-the-boys-bob-in-the-pound-3-1944/
description: A photograph of a helmeted soldier aiming a rifle sits above a cartoon figure carrying a mortar bomb and a 1944 shilling coin.
section: Collection
---

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3. Back the Boys with War Savings: Save at least a Bob in the Pound every

[![Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day \[3\], 1944 UK poster: A photograph](https://propagandaarchive.org/collection/images/back-the-boys-bob-in-the-pound-3-1944.jpg)](https://propagandaarchive.org/collection/images/back-the-boys-bob-in-the-pound-3-1944.jpg)

# Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day [3]

A photograph of a helmeted soldier aiming a rifle sits above a cartoon figure carrying a mortar bomb and a 1944 shilling coin, with 'Your Bobs do Big Jobs'. The tell is the link between the soldier and the saver: a shilling in the pound is presented as backing 'the boys'.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BACK THE BOYS
WITH WAR SAVINGS

SAVE at least
A BOB IN
THE POUND
EVERY PAY DAY

[coin:] ONE SHILLING 1944
Your Bobs
do Big Jobs

[imprint:] W.F.P. 377  Issued by the National Savings Committee, London  Crown Copyright Reserved  Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham, 51-202
```

[← Award for Careless Talk](https://propagandaarchive.org/collection/award-for-careless-talk-1944/) [Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day →](https://propagandaarchive.org/collection/back-the-boys-with-war-savings-bob-in-the-pound-1944/)

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- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
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- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
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- [Hitlerjugend, Deutsches Jungvolk: Altmetallsammlung](https://propagandaarchive.org/collection/hj-altmetallsammlung-jungvolk-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Deutsches Jungvolk boys in uniform collecting scrap metal, 1933.
- [Marine-HJ werben für den Bau von HJ-Heimen (Handwagen mit Plakat)](https://propagandaarchive.org/collection/marine-hj-werbung-hj-heime-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Hitler Youth members in uniform with swastika armbands and flags promoting the building of Hitler Youth homes.