---
title: 'Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day'
url: https://propagandaarchive.org/collection/back-the-boys-with-war-savings-bob-in-the-pound-1944/
description: A photograph of a warship's twin gun mounts, with destroyers behind, sits above a cartoon figure carrying shells and a 1944 shilling coin.
section: Collection
---

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3. Back the Boys with War Savings: Save at least a Bob in the Pound every

[![Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day, 1944 UK poster: A photograph of a warship's](https://propagandaarchive.org/collection/images/back-the-boys-with-war-savings-bob-in-the-pound-1944.jpg)](https://propagandaarchive.org/collection/images/back-the-boys-with-war-savings-bob-in-the-pound-1944.jpg)

# Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day

A photograph of a warship's twin gun mounts, with destroyers behind, sits above a cartoon figure carrying shells and a 1944 shilling coin. The text asks for a shilling in each pound every pay day, borrowing the navy's image for the savings request (transfer); the 'Bob' pun on shilling is the memory hook.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BACK THE BOYS
WITH WAR
SAVINGS

SAVE at least
A BOB IN
THE POUND
EVERY PAY DAY

ONE SHILLING 1944

Your Bobs
do Big Jobs

W.F.P. 376  Issued by the National Savings Committee, London  Crown Copyright Reserved  Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham, 51-202
```

[← Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day \[3\]](https://propagandaarchive.org/collection/back-the-boys-bob-in-the-pound-3-1944/) [Tango no sekku (Boys' Day) carp-banner leaflet (I07-J-1) →](https://propagandaarchive.org/collection/boys-day-carp-banners-leaflet-1944/)

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