---
title: Bataan Day poster, 1942 and 1958 (English poster distributed in Manila)
url: https://propagandaarchive.org/collection/bataan-day-1942-1958-missile-manila-1958/
description: A two-part Bataan Day poster. Under '1942', a photograph of a 1952 historical marker for the Filipino and American dead; under '1958'.
section: Collection
---

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3. Bataan Day poster, 1942 and 1958

[![Bataan Day poster, 1942 and 1958, 1958 US poster: A two-part Bataan Day poster](https://propagandaarchive.org/collection/images/bataan-day-1942-1958-missile-manila-1958.jpg)](https://propagandaarchive.org/collection/images/bataan-day-1942-1958-missile-manila-1958.jpg)

# Bataan Day poster, 1942 and 1958 (English poster distributed in Manila)

A two-part Bataan Day poster. Under '1942', a photograph of a 1952 historical marker for the Filipino and American dead; under '1958', a photograph of a rocket on its launch pad captioned as a U.S. missile programme 'to strengthen world peace and security'. The tell is transfer: the moral weight of the wartime dead is attached to a present-day weapons programme, linked by the line 'eternal vigilance is the price of liberty'.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BATAAN DAY
APRIL 9th

[plaque:] PHILIPPINES HISTORICAL COMMITTEE 1952
BATAAN
THE FALL OF BATAAN
SEALED IN BLOOD THE PERMANENT TIES OF FRIENDSHIP AND COOPERATION BETWEEN THE PHILIPPINES AND THE UNITED STATES. THIS MARKER IS DEDICATED, 9 APRIL 1952, TO THE MEMORY OF THE GALLANT FILIPINO AND AMERICAN SOLDIERS WHO FOUGHT AND DIED SIDE BY SIDE IN THE DEFENSE OF DEMOCRACY.

1942
Filipino and American soldiers died so that we may live in peace.
BATAAN HAS FALLEN,
BUT THE SPIRIT THAT MADE IT STAND
--A BEACON TO ALL THE WORLD--
CANNOT FALL.

1958
ETERNAL VIGILANCE IS THE PRICE OF LIBERTY.
U.S. launches missile program to strengthen world peace and security.

DEFENDERS OF BATAAN AND CORREGIDOR, INC.
```

Plaque text is read from a photograph; line breaks and hyphenation normalised.

[← Asian Artists in Crystal: Artistry in Glass (Arabic-English poster distributed in Beirut)](https://propagandaarchive.org/collection/asian-artists-in-crystal-arabic-lebanon-1958/) [Points of Interest poster No. 7, Philippines and U.S. (English, Manila) →](https://propagandaarchive.org/collection/points-of-interest-poster-7-philippines-us-english-manila-1958/)

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