---
title: Battle! How WE are helping in the Battle
url: https://propagandaarchive.org/collection/battle-how-we-are-helping-zinc-mazak-1939/
description: A photograph of gunners running to an anti-aircraft gun in a ruined desert position carries the headline 'Battle!' beside a list of zinc.
section: Collection
---

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3. Battle! How WE are helping in the Battle

[![Battle! How WE are helping in the Battle, 1939 UK poster: A photograph of gunners running to an anti-aircraft gun in a ruined](https://propagandaarchive.org/collection/images/battle-how-we-are-helping-zinc-mazak-1939.jpg)](https://propagandaarchive.org/collection/images/battle-how-we-are-helping-zinc-mazak-1939.jpg)

# Battle! How WE are helping in the Battle

A photograph of gunners running to an anti-aircraft gun in a ruined desert position carries the headline 'Battle!' beside a list of zinc, Mazak and sulphuric acid and what each makes. The identity-fusion tell is 'How WE are helping', which folds the supplier into the fighting force; the transfer tell is the front-line photograph attached to industrial materials.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Battle!

How WE
are helping
in the Battle

"ZINC
for Cartridge Brass"

"MAZAK
for Shell fuse parts"

"SULPHURIC
ACID
for Cordite and T.N.T."

M. of S.

PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-2286
```

[← Battle for Fuel: Use Less Coal & Coke](https://propagandaarchive.org/collection/battle-for-fuel-use-less-coal-coke-uk-1939/) [Battle! How WE are helping in the Battle: Hurricanes must have Zinc and Sulphuric Acid →](https://propagandaarchive.org/collection/battle-hurricanes-must-have-zinc-sulphuric-acid-1939/)

## More propaganda examples that use the same techniques

- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (Austria · 1921 · Identity fusion)
- [The Bombay Chronicle, article on a foreign-cloth bonfire (July 30, 1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (British India · Jul 30, 1921 · Identity fusion, Glittering generalities)
- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
- [Zwei SA-Männer bringen ein Hitler-Plakat an (Mecklenburg)](https://propagandaarchive.org/collection/sa-maenner-kleben-hitler-plakat-mecklenburg-1932/) (Weimar Republic · Jun 21, 1932 · Identity fusion). Content note: Photograph of SA men in uniform with swastika armband putting up a Hitler election poster, 1932.
- [Hitlerjugend, Deutsches Jungvolk: Altmetallsammlung](https://propagandaarchive.org/collection/hj-altmetallsammlung-jungvolk-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Deutsches Jungvolk boys in uniform collecting scrap metal, 1933.
- [Marine-HJ werben für den Bau von HJ-Heimen (Handwagen mit Plakat)](https://propagandaarchive.org/collection/marine-hj-werbung-hj-heime-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Hitler Youth members in uniform with swastika armbands and flags promoting the building of Hitler Youth homes.