--- title: The Beginning of a New Worthwhile Life url: https://propagandaarchive.org/collection/beginning-of-new-worthwhile-life-bac-lieu-1967/ description: A portrait-format Chieu Hoi sheet reports 360 Viet Cong rallying in Bac Lieu since 8 January 1967 and shows the Bac Lieu Chieu Hoi centre gate. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. The Beginning of a New Worthwhile Life [![The Beginning of a New Worthwhile Life, 1967 US poster: A portrait-format Chieu Hoi sheet reports 360 Viet Cong rallying](https://propagandaarchive.org/collection/images/beginning-of-new-worthwhile-life-bac-lieu-1967.jpg)](https://propagandaarchive.org/collection/images/beginning-of-new-worthwhile-life-bac-lieu-1967.jpg) # The Beginning of a New Worthwhile Life A portrait-format Chieu Hoi sheet reports 360 Viet Cong rallying in Bac Lieu since 8 January 1967 and shows the Bac Lieu Chieu Hoi centre gate, a volleyball game and ralliers in armed propaganda uniforms. The text promises 30 to 40 days at the centre, medicine, clothing, food, reunion with family and rewards for weapons brought in. It ends with an instruction to rally and register one's name; the tell is the benefit list set beside a running count and pictures of leisure. ## Propaganda techniques used in this poster [Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` KHỞI ĐẦU MỘT CUỘC SỐNG TỐT ĐẸP Từ 8-1-1967 đến nay đã có 360 cán-binh Việt-Cộng Hồi chánh tại Bạc-liêu. Nhờ chương trình chiêu hồi của Chính-Phủ họ đã được sum-họp lại với gia-đình và khởi đầu cuộc sống thoải mái, hữu-ích. TRUNG-TÂM CHIÊU-HỒI [BẠC LIÊU] TẠI TRUNG-TÂM CHIÊU HỒI HỌ ĐÃ CÓ DỊP CHƠI CÁC MÔN THỂ THAO. BẰNG CHỨNG CỤ THỂ VỀ TINH-THẦN GIÁC-NGỘ CỦA CÁC NHIỀU ANH EM HỒI-CHÁNH VIÊN LÀ HỌ ĐÃ HĂNG HÁI TRONG CÔNG TÁC KÊU GỌI NHỮNG ĐỒNG CHÍ CŨ THEO GƯƠNG HỌ TRỞ VỀ CHÍNH NGHĨA. HỌ ĐÃ TÌNH-NGUYỆN GIA NHẬP NHỮNG ĐOÀN TUYÊN-TRUYỀN VÕ TRANG VÀ BẮT LIÊN LẠC LẠI VỚI NHỮNG ĐỒNG CHÍ CỦA HỌ. SAU MỘT THỜI GIAN NGẮN ĐỘ 30 ĐẾN 40 NGÀY TẠI TRUNG-TÂM CHIÊU-HỒI, CÁC HỒI-CHÁNH VIÊN ĐÃ ĐƯỢC SUM-HỌP LẠI VỚI GIA-ĐÌNH. SUỐT THỜI GIAN TRÚ TẠI TRUNG-TÂM HỌ ĐƯỢC SĂN SÓC VỀ THUỐC MEN, QUẦN ÁO VÀ ĂN UỐNG. NHỮNG HỒI-CHÁNH VIÊN MANG VŨ KHÍ KHI TRỞ VỀ ĐỀU ĐƯỢC TƯỞNG THƯỞNG. HÃY TRỞ VỀ HỒI CHÁNH - ĐOÀN TỤ VỚI GIA-ĐÌNH VÀ HỢP TÁC VỚI CHÁNH PHỦ. HÃY GHI TÊN BẠN VÀO DANH SÁCH NHỮNG NGƯỜI HỒI CHÁNH NGAY BÂY GIỜ ĐI. SP-1850 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` THE BEGINNING OF A NEW WORTHWHILE LIFE Since 8-1-1967 there have been 360 Viet Cong troops rallying in Bac Lieu. Thanks to the Government's chieu hoi programme they have been reunited with their families and begun a comfortable, useful life. CHIEU HOI CENTRE [BAC LIEU] At the Chieu Hoi centre they have had the chance to play sports. A concrete proof of the awakened spirit of many ralliers is that they have eagerly taken part in calling on their former comrades to follow their example and return to the just cause. They have volunteered to join the armed propaganda teams and re-establish contact with their comrades. After a short period of about 30 to 40 days at the Chieu Hoi centre, the ralliers have been reunited with their families. Throughout their stay at the centre they are cared for with medicine, clothing and food. Ralliers who bring weapons when they return are all rewarded. Return and rally - reunite with your family and cooperate with the Government. Put your name on the list of ralliers right now. SP-1850 ``` Translation is FRAME's own literal rendering from the Vietnamese printed text, machine-assisted and not verified by a fluent reader; a few diacritics are faint at this resolution. [← Concrete dome bunker near Krujë, Albania (bunker programme, 1967 to 1986)](https://propagandaarchive.org/collection/albania-bunker-kruja-1967-1986/) [Tái chiếm vùng Bù-Na xã Tân-Thuận Phước-Long (Bu Na Area Reoccupied) →](https://propagandaarchive.org/collection/bu-na-area-reoccupied-1967/) ## More propaganda examples that use the same techniques - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial) - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial) - [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial) - [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)