---
title: This Is Better Than Political Promises
url: https://propagandaarchive.org/collection/berryman-better-than-political-promises-1952/
description: A farmer labelled by his mailbox 'U.S. Farmer' stands in a downpour, palm out, saying 'This is better than political promises.... ..right now!'.
section: Collection
---

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3. This Is Better Than Political Promises

[![This Is Better Than Political Promises, 1952 US cartoon: A farmer labelled by his mailbox 'U.S. Farmer' stands in a downpour](https://propagandaarchive.org/collection/images/berryman-better-than-political-promises-1952.jpg)](https://propagandaarchive.org/collection/images/berryman-better-than-political-promises-1952.jpg)

# This Is Better Than Political Promises

A farmer labelled by his mailbox 'U.S. Farmer' stands in a downpour, palm out, saying 'This is better than political promises.... ..right now!', while a newspaper in the mailbox reads 'Both candidates avow interest in farmers' problems'. The cartoon argues that campaign pledges to farmers are less valued than rain; the tag glittering-generalities is a weak fit, as the headline's avowals are the broad promises referred to.

## Propaganda techniques used in this cartoon

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THIS IS BETTER
THAN POLITICAL
PROMISES....
..RIGHT NOW!
U.S.
FARMER
BOTH CANDIDATES
AVOW INTEREST IN
FARMERS' PROBLEMS
Jim Berryman
```

[← Guard Your Freedom (Ilocano poster)](https://propagandaarchive.org/collection/guard-your-freedom-ilocano-1952/) [Untitled \[Give 'em H---! technique\] →](https://propagandaarchive.org/collection/us-berryman-untitled-give-em-hell-technique-1952/)

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