---
title: The Day You Really Regretted Not Having Filled Out the Coupon for a Little Book on "Snappy Come-Backs for 1928"
url: https://propagandaarchive.org/collection/berryman-day-you-regretted-not-filling-out-coupon-1928/
description: A taxi marked "Black & Blue Cab" has a driver shouting insults at a smaller open car whose male driver is struck silent while his female passenger urges
section: Collection
---

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3. The Day You Really Regretted Not Having Filled Out the Coupon

[![The Day You Really Regretted Not Having Filled Out the Coupon for a Little Book on "Snappy Come-Backs for 1928", 1928 US](https://propagandaarchive.org/collection/images/berryman-day-you-regretted-not-filling-out-coupon-1928.jpg)](https://propagandaarchive.org/collection/images/berryman-day-you-regretted-not-filling-out-coupon-1928.jpg)

# The Day You Really Regretted Not Having Filled Out the Coupon for a Little Book on "Snappy Come-Backs for 1928"

A taxi marked "Black & Blue Cab" has a driver shouting insults at a smaller open car whose male driver is struck silent while his female passenger urges him to reply. The caption ties the scene to a mail-order coupon advertisement for a book of retorts. The only technique present is name-calling, shown as the driver's abuse and used as the joke, so this is a weak fit: the cartoon is a humorous parody of advertising copy rather than a persuasion appeal.

## Propaganda techniques used in this cartoon

[Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
HEY YOU BLANKETY-BLANK HALF PINT! - DID MAMMA SAY YOU COULD BRING YOUR LITTLE SCOOTY-CAR OFF THE SIDEWALK?
WELL RODERICK - ARE YOU TONGUE-TIED? - TELL THE BIG BUM WHERE HE GETS OFF!
THE DAY YOU REALLY REGRETTED NOT HAVING FILLED OUT THE COUPON FOR A LITTLE BOOK ON "SNAPPY COME-BACKS FOR 1928"
VACANT
BLACK & BLUE CAB
J.J. Berryman '28
```

[← Signs of Spring](https://propagandaarchive.org/collection/berryman-signs-of-spring-1928/) [Eulenspiegel cover, July 1928: 'Caesar Mussolini' by Charles Girod →](https://propagandaarchive.org/collection/eulenspiegel-caesar-mussolini-girod-1928/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
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- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
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- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)