---
title: General MacArthur Assumes a New Position
url: https://propagandaarchive.org/collection/berryman-general-macarthur-assumes-a-new-position-1945/
description: A seated pipe-smoking general in uniform, his coat labelled 'U.S.A.' and his trouser legs labelled 'Allied Council for Japan' and 'Far Eastern Commission'
section: Collection
---

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3. General MacArthur Assumes a New Position

[![General MacArthur Assumes a New Position, 1945 US cartoon: A seated pipe-smoking general in uniform, his coat labelled](https://propagandaarchive.org/collection/images/berryman-general-macarthur-assumes-a-new-position-1945.jpg)](https://propagandaarchive.org/collection/images/berryman-general-macarthur-assumes-a-new-position-1945.jpg)

# General MacArthur Assumes a New Position

A seated pipe-smoking general in uniform, his coat labelled 'U.S.A.' and his trouser legs labelled 'Allied Council for Japan' and 'Far Eastern Commission', rests his boots on a map of Japan. The cartoon argues that the US commander embodies the Allied occupation bodies; the pictured merging of person and institution is a weak fit for identity-fusion.

## Propaganda techniques used in this cartoon

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
U.S.A.
ALLIED COUNCIL FOR JAPAN
FAR EASTERN COMMISSION
JAPAN
JIM BERRYMAN
[pencil line along lower edge partly cropped: "...THE NAME WAS DOUGLAS MACARTHUR - NOT CHARLIE McCA..."]
```

[← Private Snafu: Operation Snafu, frame of a sword-carrying Japanese soldier caricature](https://propagandaarchive.org/collection/private-snafu-operation-snafu-sword-caricature-1945/) [A Message About Food... From the President of the United States →](https://propagandaarchive.org/collection/a-message-about-food-truman-1946/)

## More propaganda examples that use the same techniques

- [All Together! Enlist in the Navy](https://propagandaarchive.org/collection/all-together-enlist-in-the-navy-1917/) (United States · 1917 · Bandwagon, Identity fusion)
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- [Do Your Duty. Join the U.S. Marines. Help Them Defend America on Land and Sea](https://propagandaarchive.org/collection/do-your-duty-join-the-us-marines-1917-1919/) (United States · 1917 · Glittering generalities, Identity fusion)
- [Food Will Win the War: Member of United States Food Administration (Pledge Card)](https://propagandaarchive.org/collection/food-will-win-the-war-member-pledge-card-1917-1919/) (United States · 1917 · Identity fusion, Bandwagon)
- [Hit the Bull's Eye! Are You on This List? Get Your Name in the Circle: It's the Ring of Liberty](https://propagandaarchive.org/collection/hit-the-bulls-eye-ring-of-liberty-1917/) (United States · 1917 · Bandwagon, Identity fusion)
- [If You Want to Fight! Join the Marines](https://propagandaarchive.org/collection/if-you-want-to-fight-join-the-marines-1917/) (United States · 1917 · Identity fusion, Transfer)
- [In the Name of God, the Father, Have Pity](https://propagandaarchive.org/collection/in-the-name-of-god-the-father-have-pity-1917/) (United States · 1917 · Fear appeal, Identity fusion)
- [Joan of Arc Saved France: Women of America, Save Your Country, Buy War Savings Stamps](https://propagandaarchive.org/collection/joan-of-arc-saved-france-war-savings-stamps-1917-1919/) (United States · 1917 · Transfer, Identity fusion)