---
title: But suppose I don't renew the lease? (untitled)
url: https://propagandaarchive.org/collection/berryman-suppose-i-dont-renew-the-lease-1948/
description: A figure labelled "J.Q. Public", in a small hat with a cigar, speaks to Harry Truman, who holds a rolled architectural plan of the White House portico
section: Collection
---

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3. But suppose I don't renew the lease? (untitled)

[![But suppose I don't renew the lease?, 1948 US cartoon: A figure labelled "J.Q. Public", in a small hat with a cigar, speaks](https://propagandaarchive.org/collection/images/berryman-suppose-i-dont-renew-the-lease-1948.jpg)](https://propagandaarchive.org/collection/images/berryman-suppose-i-dont-renew-the-lease-1948.jpg)

# But suppose I don't renew the lease? (untitled)

A figure labelled "J.Q. Public", in a small hat with a cigar, speaks to Harry Truman, who holds a rolled architectural plan of the White House portico in front of the building. J.Q. Public asks what if he does not renew the lease. The cartoon uses the everyman personification to present the voter as a landlord of the presidency; plain-folks is a weak fit.

## Propaganda techniques used in this cartoon

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
---BUT--- SUPPOSE I DON'T RENEW THE LEASE?
J.Q. PUBLIC
Jim Berryman
```

[← À qui le crime profite-t-il? (Viet Minh leaflet on the back of a French Indochina one-piastre note, 1948)](https://propagandaarchive.org/collection/viet-minh-piastre-leaflet-1948/) [Is that Something to Cluck About? →](https://propagandaarchive.org/collection/berryman-something-to-cluck-about-1948/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)