---
title: G.O.P. elephant and 'sudden attacks of schizophrenia' (Taft-Eisenhower rift)
url: https://propagandaarchive.org/collection/berryman-taft-eisenhower-rift-schizophrenia-1952/
description: A dizzy, sweating elephant in a dressing gown reaches for a prescription bottle labelled 'for sudden attacks of "Schizophrenia"'.
section: Collection
---

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3. G.O.P. elephant and 'sudden attacks of schizophrenia'

[![G.O.P. elephant and 'sudden attacks of schizophrenia', 1952 US cartoon: A dizzy, sweating elephant in a dressing gown reaches](https://propagandaarchive.org/collection/images/berryman-taft-eisenhower-rift-schizophrenia-1952.jpg)](https://propagandaarchive.org/collection/images/berryman-taft-eisenhower-rift-schizophrenia-1952.jpg)

# G.O.P. elephant and 'sudden attacks of schizophrenia' (Taft-Eisenhower rift)

A dizzy, sweating elephant in a dressing gown reaches for a prescription bottle labelled 'for sudden attacks of "Schizophrenia"', with a newspaper on the floor headed 'Taft-Eisenhower rift out in the open after Ike's final cabinet appointments'. The cartoon attaches a medical label to a party's internal split (name-calling by label, using a then-common lay sense of the word).

## Propaganda techniques used in this cartoon

[Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
for SUDDEN ATTACKS OF "SCHIZOPHRENIA"
Rx
TAFT-EISENHOWER RIFT OUT IN THE OPEN AFTER IKE'S FINAL CABINET APPOINTMENTS
JIM BERRYMAN
```

[← 농민의 고혈을 짜는 공산당! (The Communists Who Squeeze the Farmers' Blood), leaflet 1243](https://propagandaarchive.org/collection/un-command-leaflet-1243-farmers-tax-1952/) [สหประชาชาติ: ความหวังอันดีเลิศเพื่อสันติภาพของเรา (United Nations: Our Best Hope for Peace) (Thai poster distributed in Thailand; NARA title 'U.N. Day Poster') →](https://propagandaarchive.org/collection/un-day-poster-thai-1952/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
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- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)