---
title: '''Better pot-luck with Churchill today than humble pie under Hitler tomorrow'' (British Ministry of Food poster)'
url: https://propagandaarchive.org/collection/better-pot-luck-with-churchill-dont-waste-food-1940/
description: A cooking pot with Winston Churchill's face and a cigar is set against a pie whose crust carries a screaming Hitler face and a raised arm.
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

**Content note:** Caricature of Hitler as a screaming pie with a raised arm, set against a caricature of Churchill as a cooking pot. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[!['Better pot-luck with Churchill today than humble pie under Hitler tomorrow' (British Ministry of Food poster)](https://propagandaarchive.org/collection/images/better-pot-luck-with-churchill-dont-waste-food-1940.jpg)](https://propagandaarchive.org/collection/images/better-pot-luck-with-churchill-dont-waste-food-1940.jpg)

# 'Better pot-luck with Churchill today than humble pie under Hitler tomorrow' (British Ministry of Food poster)

A cooking pot with Winston Churchill's face and a cigar is set against a pie whose crust carries a screaming Hitler face and a raised arm. 'Humble pie under Hitler tomorrow' stages defeat as the consequence of wasting food, and the poster offers the leader's name as the shield.

## Text on the object

Original (English) · read from the image, not independently checked

```
BETTER POT-LUCK
with Churchill today
THAN HUMBLE PIE
under Hitler tomorrow
DON'T WASTE FOOD!
[illegible: small printed imprint along the lower left edge]
```

Read from the committed image.

[← Auxilio Social: Para que en España no haya un niño sin alegría, suscribe una ficha azul (cinema slide)](https://propagandaarchive.org/collection/auxilio-social-ficha-azul-slide-1940/) [Careless Talk Costs Lives: "...strictly between these four walls!" →](https://propagandaarchive.org/collection/careless-talk-four-walls-fougasse-1940/)

## Using the same techniques

- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)
- [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (Qing China · 1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity.
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (United Kingdom · Oct 31, 1891 · Fear appeal, Scapegoating)