---
title: The People and Government in Bien Hoa Province Work Together to Create a New Life
url: https://propagandaarchive.org/collection/bien-hoa-pig-loan-programme-1966/
description: 'A three-photograph Vietnamese-language sheet shows farmers receiving breeding pigs under a provincial scheme: 52 breeding pigs and some bags of maize were'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. The People and Government in Bien Hoa Province Work Together to Create

[![The People and Government in Bien Hoa Province Work Together to Create a New Life, 1966 US poster: A three-photograph](https://propagandaarchive.org/collection/images/bien-hoa-pig-loan-programme-1966.jpg)](https://propagandaarchive.org/collection/images/bien-hoa-pig-loan-programme-1966.jpg)

# The People and Government in Bien Hoa Province Work Together to Create a New Life

A three-photograph Vietnamese-language sheet shows farmers receiving breeding pigs under a provincial scheme: 52 breeding pigs and some bags of maize were issued in Nhon Trach district in December 1966. The text says each recipient repays one piglet from the first litter, which is passed to another farmer, and ends with the slogan 'Receive a pig - return a piglet - and pork for all the people.' The sheet shows only smiling participants and stated benefits, with no costs or failures given.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
CHÍNH PHỦ VÀ DÂN CHÚNG TỈNH BIÊN HÒA
CÙNG CHUNG SỨC TẠO
MỘT ĐỜI SỐNG MỚI

Trong tháng 12 dương lịch năm 1966 trong khuôn khổ chương trình tự túc Ty Mục Súc Biên Hòa đã cấp 52 con heo giống và một số bao bắp cho dân chúng Quận Nhơn Trạch. Họ chẳng những được cấp heo mà còn được cung cấp những tin tức khoa học mới nhất về cách nuôi heo cho có lợi. Một chị đàn bà đang ôm con heo vừa lãnh xong với niềm hy vọng một ngày gần đây chị sẽ có một bầy heo đông đúc.

Heo vừa lãnh xong được bỏ vào bao đem về và thêm một người nữa trở thành nhà chăn nuôi heo do sự bảo trợ của Chính phủ. Anh này đang lãnh heo, cũng như tất cả những người đã tham gia chương trình, cam đoan sẽ hoàn lại cho chính phủ một con của lứa heo đầu tiên do heo vừa lãnh sanh ra. Và con heo đó sẽ được phát lại cho một người khác trong tỉnh Biên Hòa. Và cứ như thế tiếp tục mãi cho đến khi nào tất cả những người muốn nuôi heo đều có heo để nuôi.

Chị đàn bà này đang tươi cười khi nghĩ đến tương lai và thấy rằng một ngày nào đó tỉnh Biên Hòa sẽ có rất nhiều heo, nhờ chính quyền tỉnh và do đó giá thịt heo sẽ rẻ và thịt sẽ có đầy đủ cho tất cả mọi người.

CHƯƠNG TRÌNH CỦA CHÍNH QUYỀN TỈNH BIÊN HÒA: NHẬN MỘT CON HEO - TRẢ MỘT HEO CON - VÀ THỊT HEO CHO TẤT CẢ DÂN CHÚNG.

SP-1709
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE GOVERNMENT AND PEOPLE OF BIEN HOA PROVINCE
TOGETHER CREATE
A NEW LIFE

In December 1966 (solar calendar), within the framework of the self-sufficiency programme, the Bien Hoa Animal Husbandry Service issued 52 breeding pigs and a number of sacks of maize to the people of Nhon Trach district. They were not only issued pigs but also given the latest scientific information on how to raise pigs profitably. A woman holding a pig she has just received, in the hope that one day soon she will have a large herd of pigs.

The pig, just received, is put in a sack and taken home, and one more person becomes a pig raiser under the Government's sponsorship. This man receiving a pig, like everyone who has joined the programme, pledges to return to the government one piglet from the first litter born to the pig just received. And that piglet will be given to another person in Bien Hoa province. And so on continuously until everyone who wants to raise pigs has pigs to raise.

This woman is smiling as she thinks of the future and sees that one day Bien Hoa province will have a great many pigs, thanks to the provincial government, and therefore the price of pork will be cheap and there will be plenty of meat for everyone.

PROGRAMME OF THE BIEN HOA PROVINCIAL GOVERNMENT: RECEIVE A PIG - RETURN A PIGLET - AND PORK FOR ALL THE PEOPLE.

SP-1709
```

[← Bien Hoa Cadres Work With and For the People](https://propagandaarchive.org/collection/bien-hoa-cadres-work-with-and-for-the-people-1966/) [Binh Long Province Develops Its Rural Life →](https://propagandaarchive.org/collection/binh-long-rural-development-1966/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)
