---
title: Binh Long Government Help in Social Construction Program
url: https://propagandaarchive.org/collection/binh-long-government-help-in-social-construction-1965-1969/
description: A horizontal photo-sheet (code SP-1096) headed 'The Binh Long government and the work of improving people's lives' shows highlanders who left a Viet
section: Collection
---

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3. Binh Long Government Help in Social Construction Program

[![Binh Long Government Help in Social Construction Program, 1965 US poster: A horizontal photo-sheet (code SP-1096) headed 'The](https://propagandaarchive.org/collection/images/binh-long-government-help-in-social-construction-1965-1969.jpg)](https://propagandaarchive.org/collection/images/binh-long-government-help-in-social-construction-1965-1969.jpg)

# Binh Long Government Help in Social Construction Program

A horizontal photo-sheet (code SP-1096) headed 'The Binh Long government and the work of improving people's lives' shows highlanders who left a Viet Cong-controlled area receiving provincial relief, a lieutenant colonel province chief handing clothes to a farmer, and a U.S. military medical team examining a child. The text uses the slogan 'for the people, by the people and of the people'. The pictures present aid as already delivered and the slogan supplies the frame; no costs, shortfalls or alternatives appear.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
CHÍNH QUYỀN BÌNH LONG VỚI CÔNG TÁC CẢI TIẾN DÂN SINH

Với khẩu hiệu "vì dân do dân và của dân" chính quyền Bình Long hằng lưu tâm đến đời sống lớp dân nghèo nông thôn hầu cải thiện cuộc sống của họ tốt đẹp hơn.

[caption:] Các đồng bào thượng sau khi rời bỏ vùng Việt cộng kiểm soát đã lãnh tiền cứu trợ do chính quyền tỉnh cấp phát.

[caption:] Tiếp xúc với dân chúng, Trung tá tỉnh trưởng đã đích thân trao tặng áo quần cho một nông dân.

[caption:] Công cuộc cải tiến dân sinh của chính phủ ngày nay sẽ đem lại lợi ích lớn lao cho thế hệ ngày mai con cháu chúng ta.

[caption:] Đáp ứng lời yêu cầu của chính quyền Bình Long, từng đoàn quân y Hoa-Kỳ đã len lỏi vào các ấp hẻo lánh để phát thuốc, chẩn bệnh.

SP-1096
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE BINH LONG GOVERNMENT AND THE WORK OF IMPROVING PEOPLE'S LIVES

With the slogan "for the people, by the people and of the people", the Binh Long government constantly takes care of the lives of the rural poor so as to improve their lives for the better.

[caption:] Highland compatriots, after leaving the Viet Cong-controlled area, have received relief money distributed by the provincial government.

[caption:] In contact with the people, the Lieutenant Colonel province chief personally presented clothes to a farmer.

[caption:] The government's work of improving people's lives today will bring great benefits to the generation of our children and grandchildren tomorrow.

[caption:] In response to the request of the Binh Long government, American military medical teams have made their way into remote hamlets to hand out medicine and examine the sick.

SP-1096
```

[← Binh Dinh in the Course of Reconstruction and Development](https://propagandaarchive.org/collection/binh-dinh-reconstruction-and-development-1965-1969/) [Bình Long trên đường xây dựng nông thôn (Binh Long in the Rural Construction Effort) →](https://propagandaarchive.org/collection/binh-long-rural-construction-1965-1969/)

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