---
title: Bình-Thuận (Binh Thuan)
url: https://propagandaarchive.org/collection/binh-thuan-1965-1969/
description: A two-column Vietnamese-language sheet sets 'The Republic of Vietnam builds' (a hospital, a school, a graded road) against 'The Viet Cong destroy'
section: Collection
---

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3. Bình-Thuận (Binh Thuan)

[![Bình-Thuận, 1965 US poster: A two-column Vietnamese-language sheet sets 'The Republic of Vietnam builds'](https://propagandaarchive.org/collection/images/binh-thuan-1965-1969.jpg)](https://propagandaarchive.org/collection/images/binh-thuan-1965-1969.jpg)

# Bình-Thuận (Binh Thuan)

A two-column Vietnamese-language sheet sets 'The Republic of Vietnam builds' (a hospital, a school, a graded road) against 'The Viet Cong destroy' (a burnt house, a rubble mound across a road, a collapsed bridge). The right-hand text says the Viet Cong's 'Liberation Revolution' brings cold, sickness and painful death. The sheet pairs Government construction photographs with Viet Cong damage photographs, and each side is shown by one type of image only.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
BÌNH-THUẬN

VIỆT-NAM CỌNG-HÒA XÂY DỰNG :
Cuộc Cách-Mạng Xây-Dựng Xã-Hội Mới của Chánh-Phủ: tân tạo, tu bổ đường sá, trường học, bệnh viện, chợ búa .
Nhằm Mục-Đích:
Mang lại cho đồng bào đời sống no ấm, hy vọng và tiến bộ.

Bệnh-viện Phan-Thiết do Chính-Quyền địa-phương xây cất sẵn sàng tiếp nhận những đồng bào bệnh-tật.

Trường học được xây cất

Đường sá được tu bổ

VIỆT-CỘNG PHÁ HOẠI :
Cách-Mạng Giải-Phóng của Việt-Cộng mang lại cho đồng bào sự đói rét, bệnh tật, chết chóc đau thương.

Nhà tan cửa nát

Việt-Cộng đắp mô

Phá cầu gây trở ngại cho sự lưu-thông của đồng bào .

SP-1269
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
BINH-THUAN

THE REPUBLIC OF VIETNAM BUILDS:
The Government's Revolution of Building a New Society: new construction and repair of roads, schools, hospitals, markets.
With the aim of:
Bringing the people a life of enough to eat and warmth, hope and progress.

Phan Thiet hospital, built by the local authorities, is ready to receive sick compatriots.

Schools are being built

Roads are being repaired

THE VIET CONG DESTROY:
The Viet Cong's Liberation Revolution brings the people hunger and cold, sickness, and painful death.

Homes broken, doors smashed

The Viet Cong pile up mounds [across roads]

Destroying bridges obstructs the people's movement.

SP-1269
```

Translation is FRAME's own literal rendering. 'Cọng-Hòa' is printed so (for 'Cộng-Hòa'). 'Nhà tan cửa nát' is an idiom for utter ruin of a household; rendered literally with the idiom's sense. 'Đắp mô' is rendered 'pile up mounds'; the bracketed 'across roads' is FRAME's gloss from the photograph.

[← Bình Long trên đường xây dựng nông thôn (Binh Long in the Rural Construction Effort)](https://propagandaarchive.org/collection/binh-long-rural-construction-1965-1969/) [Dân chúng Bình-Thuận đã bầu Hội đồng tỉnh (The People of Binh Thuan Have Elected a Provincial Council) →](https://propagandaarchive.org/collection/binh-thuan-provincial-council-inaugural-ceremony-1965/)

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- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
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- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
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