---
title: Bonds-Which?
url: https://propagandaarchive.org/collection/bonds-which-1918/
description: An elderly Uncle Sam figure in a tailcoat stands before a smoking, ruined landscape, holding a pair of open shackles in one hand and a booklet marked
section: Collection
---

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3. Bonds-Which?

[![Bonds-Which?, 1918 US poster: An elderly Uncle Sam figure in a tailcoat stands before a smoking, ruined landscape, holding](https://propagandaarchive.org/collection/images/bonds-which-1918.jpg)](https://propagandaarchive.org/collection/images/bonds-which-1918.jpg)

# Bonds-Which?

An elderly Uncle Sam figure in a tailcoat stands before a smoking, ruined landscape, holding a pair of open shackles in one hand and a booklet marked 'Liberty Bond' in the other. The caption 'Bonds-Which?' presents buying Liberty Bonds and submitting to bondage as the only two choices. The tell is that false either-or, with the ruin behind him as the threatened cost.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BONDS-WHICH?

LIBERTY BOND [on the booklet]
PRUSSIA [on the shackle]

CESARE
IN
N.Y. EVENING POST

Originally Published in The New York Evening Post Extra copies ten cents each.
```

The imprint line under the picture is in very small type; it reads as given here.

[← Blood or Bread](https://propagandaarchive.org/collection/blood-or-bread-1918/) [Boys! Raise Pigs To Help Win the War. Girls! 200,000 Members Wanted in 1918. Join a Pig Club! →](https://propagandaarchive.org/collection/boys-raise-pigs-to-help-win-the-war-1918/)

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- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)