---
title: '"Boycot Outspan" Protest Outside Albert Heijn, Amsterdam (1973)'
url: https://propagandaarchive.org/collection/boycot-outspan-albert-heijn-1973/
description: Campaigners outside an Albert Heijn supermarket hold banners reading 'Boycot Outspan' and 'Outspan bloed-sinaasappelen' (blood oranges) and wear matching…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!["Boycot Outspan" Protest Outside Albert Heijn, Amsterdam (1973)](https://propagandaarchive.org/collection/images/boycot-outspan-albert-heijn-1973.jpg)](https://propagandaarchive.org/collection/images/boycot-outspan-albert-heijn-1973.jpg)

# "Boycot Outspan" Protest Outside Albert Heijn, Amsterdam (1973)

Campaigners outside an Albert Heijn supermarket hold banners reading 'Boycot Outspan' and 'Outspan bloed-sinaasappelen' (blood oranges) and wear matching T-shirts. One placard, 'Eet geen apartheid', shows a Black man's head squeezed on a juicer, so the fruit brand is loaded with the label and the imagery of the regime that exports it.

- **Date:** May 23, 1973
- **Period:** [Cold War](https://propagandaarchive.org/collection/#era=cold-war)
- **Made by:** Boycot Outspan campaign (Dutch anti-apartheid activists); photograph by W. Punt for Anefo
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [Netherlands](https://propagandaarchive.org/collection/#country=netherlands)
- **Medium:** [Photograph](https://propagandaarchive.org/collection/#medium=photograph)
- **Issuer type:** [Movement](https://propagandaarchive.org/collection/#actor=movement)
- **Regime:** [Den Uyl Government](https://propagandaarchive.org/collection/#regime=den-uyl-government)
- **Leader:** [Joop Den Uyl](https://propagandaarchive.org/collection/#leader=joop-den-uyl)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply)
- **Themes:** [Race and ethnicity](https://propagandaarchive.org/collection/#theme=race-ethnicity), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance)
- **Event:** [Anti Apartheid Boycott Movement](https://propagandaarchive.org/collection/#event=anti-apartheid-boycott-movement)
- **Techniques:** [Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons (Nationaal Archief / Anefo)](https://commons.wikimedia.org/wiki/File:BoycotOutspanNL1973.jpg), retrieved September 29, 2026
- **Rights:** CC0 1.0 (Nationaal Archief / Anefo collection, W. Punt) W. Punt / Anefo, Nationaal Archief (Netherlands), CC0 1.0, no. 926-4294, via Wikimedia Commons

## Text on the object

Original (Dutch) · read from the image, not independently checked

```
BOYCOT
OUTSPAN

OUTSPAN
BLOED-
SINAASAPPELEN

[hand-held sign:] OUTSPAN
BLOED-
SINAASAPPELS

[placard:] EET GEEN OUTSPAN SINAASAPPELEN
APARTHEID
PERS GEEN
ZUID-AFRIKAAN UIT!

[T-shirts:] BOYCOT OUTSPAN SINAASAPPELEN / PERS GEEN ZUID-AFRIKAAN UIT

[shop fascia:] ALBERT HEIJN
[background shop signs:] ACS dry cleaning
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Boycott Outspan. / Outspan blood-oranges. / Outspan blood-oranges (sign). / Eat no Outspan oranges; Apartheid; Squeeze no South African out! (a pun: 'pers' means press or squeeze) / T-shirts: Boycott Outspan oranges; Squeeze no South African out. / Albert Heijn (supermarket chain).
```

Read from a 1280 px scan; the small placard and T-shirt lettering was checked at enlargement. The T-shirt lines are partly hidden by folds in the fabric. On the small placard the boxed word 'APARTHEID' sits at the upper right of the 'EET GEEN OUTSPAN SINAASAPPELEN' headline, so the intended reading may be 'Eat no Outspan oranges (apartheid)'. Translation by Claude, not checked by a fluent Dutch reader.

[← U.S. out of S.E. Asia now! Stop racism! Inauguration Day, Jan. 20, Washington, D.C.](https://propagandaarchive.org/collection/sds-us-out-of-se-asia-inauguration-day-1973/) [Nixon with the edited White House tape transcripts →](https://propagandaarchive.org/collection/nixon-edited-transcripts-1974/)

## Using the same techniques

- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (1521 · Name-calling, Card stacking)
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Mar 1770 · Name-calling, Card stacking)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling)
- [Exit Liberté a la Francois! or Buonaparte closing the Farce of Egalité, at St. Cloud (James Gillray)](https://propagandaarchive.org/collection/exit-liberte-buonaparte-gillray-1799/) (Nov 21, 1799 · Name-calling)
- [Van Moscouw tot Elba moest ik wyken (From Moscow to Elba I had to give way), Napoleon caricature by Wijnand Esser](https://propagandaarchive.org/collection/van-moscouw-tot-elba-napoleon-esser-1814/) (1814 · Name-calling)