---
title: 'Back the Boys with War Savings: Save at Least a Bob in the Pound Every Pay Day (bomb loading)'
url: https://propagandaarchive.org/collection/britain-back-the-boys-war-savings-bomb-trolley-1944/
description: A photograph of ground crew loading bombs beneath a four-engined bomber sits above a cartoon coin figure (a 1944 shilling) wheeling a bomb.
section: Collection
---

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3. Back the Boys with War Savings: Save at Least a Bob in the Pound Every

[![Back the Boys with War Savings: Save at Least a Bob in the Pound Every Pay Day, 1944 UK poster: A photograph of ground crew](https://propagandaarchive.org/collection/images/britain-back-the-boys-war-savings-bomb-trolley-1944.jpg)](https://propagandaarchive.org/collection/images/britain-back-the-boys-war-savings-bomb-trolley-1944.jpg)

# Back the Boys with War Savings: Save at Least a Bob in the Pound Every Pay Day (bomb loading)

A photograph of ground crew loading bombs beneath a four-engined bomber sits above a cartoon coin figure (a 1944 shilling) wheeling a bomb. The 'Bob' pun and the headline link a shilling in the pound to the men at the front; the ordinary workers and cheerful coin carry the plain-folks appeal, and the bomber photograph transfers the crews' standing to the savings request.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BACK THE BOYS
WITH WAR SAVINGS

SAVE
at least
A BOB IN
THE POUND
EVERY PAY DAY

Your Bobs
do Big
Jobs

ONE SHILLING 1944

W.F.P. 375 Issued by the National Savings Committee, London
Crown Copyright Reserved
Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham. 51-202
```

[← Tango no sekku (Boys' Day) carp-banner leaflet (I07-J-1)](https://propagandaarchive.org/collection/boys-day-carp-banners-leaflet-1944/) [Buy This Man a Hari-Kari Kit on December 7, 1944 →](https://propagandaarchive.org/collection/buy-this-man-a-hari-kari-kit-1944/)

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