---
title: 'Battle for Fuel: Turn It Down When You Are Warm (Use Less Gas)'
url: https://propagandaarchive.org/collection/britain-battle-for-fuel-turn-it-down-use-less-gas-1942/
description: A silhouetted man reads a newspaper in an armchair, feet up, in front of a glowing gas fire. Tagged by technique, with source and rights.
section: Collection
---

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3. Battle for Fuel: Turn It Down When You Are Warm (Use Less Gas)

[![Battle for Fuel: Turn It Down When You Are Warm, 1942 UK poster: A silhouetted man reads a newspaper in an armchair, feet up](https://propagandaarchive.org/collection/images/britain-battle-for-fuel-turn-it-down-use-less-gas-1942.jpg)](https://propagandaarchive.org/collection/images/britain-battle-for-fuel-turn-it-down-use-less-gas-1942.jpg)

# Battle for Fuel: Turn It Down When You Are Warm (Use Less Gas)

A silhouetted man reads a newspaper in an armchair, feet up, in front of a glowing gas fire. The war word 'Battle' in the headline moves the urgency of combat onto turning down a household gas fire, and the instruction 'Use less gas' is stated plainly.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BATTLE FOR FUEL

Turn it down
when you are warm

USE LESS GAS

Issued by the Ministry of Fuel and Power.
Printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London, E.C. 3.—51-3070.
```

[← Belajarlah! Pakailah! Bahasa Nippon! (Learn! Use! The Japanese Language!)](https://propagandaarchive.org/collection/belajarlah-pakailah-bahasa-nippon-1942/) ['A Grã-Bretanha, Defensora da Liberdade' (British poster in Portuguese) →](https://propagandaarchive.org/collection/britain-defender-of-liberty-portuguese-1942/)

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- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
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