---
title: We Hit the Axis - Worth Working For!
url: https://propagandaarchive.org/collection/britain-we-hit-the-axis-worth-working-for-1939/
description: A photograph shows an RAF twin-engined bomber banking over a sea where an enemy transport burns, captioned 'The end of an enemy transport destroyed
section: Collection
---

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3. We Hit the Axis - Worth Working For!

[![We Hit the Axis - Worth Working For!, 1939 UK poster: A photograph shows an RAF twin-engined bomber banking over a sea where](https://propagandaarchive.org/collection/images/britain-we-hit-the-axis-worth-working-for-1939.jpg)](https://propagandaarchive.org/collection/images/britain-we-hit-the-axis-worth-working-for-1939.jpg)

# We Hit the Axis - Worth Working For!

A photograph shows an RAF twin-engined bomber banking over a sea where an enemy transport burns, captioned 'The end of an enemy transport destroyed by the RAF'. A blank panel at upper left was left for local overprinting; the star slogan 'Worth working for!' ties factory output to the pictured result; the tell is the first-person 'We hit', which fuses the home-front worker with the RAF crew.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WE HIT THE AXIS

WORTH WORKING FOR!

The end of an enemy transport destroyed by the RAF

MINISTRY OF SUPPLY No 96.
PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS LTD. LONDON 51-3863
```

[← Occupations of the British People (Pre-War Census)](https://propagandaarchive.org/collection/britain-occupations-of-the-british-people-1939/) [When You Write to Them: Exhibition (Charing Cross Underground) →](https://propagandaarchive.org/collection/britain-when-you-write-to-them-exhibition-1939/)

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