---
title: You Raise 'Em - We'll Shoot 'Em Down (12 cwts. of coal go to make 1 minute's supply of shells for these guns)
url: https://propagandaarchive.org/collection/britain-you-raise-em-well-shoot-em-down-1942/
description: A photograph from below shows a ship's crew firing a four-barrelled anti-aircraft gun against a yellow sky, with a figure draped in ammunition belts
section: Collection
---

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3. You Raise 'Em - We'll Shoot 'Em Down

[![You Raise 'Em - We'll Shoot 'Em Down, 1942 UK poster: A photograph from below shows a ship's crew firing a four-barrelled](https://propagandaarchive.org/collection/images/britain-you-raise-em-well-shoot-em-down-1942.jpg)](https://propagandaarchive.org/collection/images/britain-you-raise-em-well-shoot-em-down-1942.jpg)

# You Raise 'Em - We'll Shoot 'Em Down (12 cwts. of coal go to make 1 minute's supply of shells for these guns)

A photograph from below shows a ship's crew firing a four-barrelled anti-aircraft gun against a yellow sky, with a figure draped in ammunition belts at lower left. The caption puts a quantity on the link ('12 cwts. of coal go to make 1 minute's supply of shells'), and the slogan 'You raise 'em - we'll shoot 'em down' lends the gunners' action to the miners' output (transfer); the figure is not checked against any source.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
12 CWTS. OF COAL
GO TO MAKE 1 MINUTE'S
SUPPLY OF SHELLS
FOR THESE GUNS
YOU RAISE 'EM —
WE'LL SHOOT 'EM DOWN
ISSUED BY MINISTRY OF FUEL & POWER C.2.3
PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON. 51-5348
```

[← We Shall Not Fail... ("We cut the coal." Winston Churchill, 31 October 1942)](https://propagandaarchive.org/collection/britain-we-shall-not-fail-we-cut-the-coal-1942/) [Your Britain - Fight for it Now (education) →](https://propagandaarchive.org/collection/britain-your-britain-fight-for-it-now-education-games-1942/)

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