---
title: Die erste Million (The First Million), British balloon leaflet A.P. 74
url: https://propagandaarchive.org/collection/british-balloon-leaflet-die-erste-million-1918/
description: An American soldier carries the Stars and Stripes at the head of a column that runs back through marching ranks and transports to the Statue of Liberty…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Die erste Million (The First Million), British balloon leaflet A.P. 74](https://propagandaarchive.org/collection/images/british-balloon-leaflet-die-erste-million-1918.jpg)](https://propagandaarchive.org/collection/images/british-balloon-leaflet-die-erste-million-1918.jpg)

# Die erste Million (The First Million), British balloon leaflet A.P. 74

An American soldier carries the Stars and Stripes at the head of a column that runs back through marching ranks and transports to the Statue of Liberty at New York, above the lettering 'FRANKREICH'. The unbroken column and the fixed bayonets in the foreground stage American manpower as arriving without limit, in a German-captioned sheet marked 'By balloon'.

- **Date:** 1918
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** British aeronautical-propaganda leaflet series (sheet numbered A.P. 74; issuing office not printed on the sheet, series attributed to the British Air Ministry)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [United Kingdom](https://propagandaarchive.org/collection/#country=united-kingdom)
- **Medium:** [Leaflet](https://propagandaarchive.org/collection/#medium=leaflet)
- **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state)
- **Regime:** [Lloyd George Government](https://propagandaarchive.org/collection/#regime=lloyd-george-government)
- **Leader:** [David Lloyd George](https://propagandaarchive.org/collection/#leader=david-lloyd-george)
- **Audience:** [Enemy forces](https://propagandaarchive.org/collection/#audience=enemy-forces)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Media and information](https://propagandaarchive.org/collection/#theme=media-information)
- **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i)
- **Techniques:** [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)
- **Source:** Unidentified Source blurred: contractors, cutouts, buried disclosure
- **Source:** [Europeana 1914-1918 (Hermann Otto Wolf collection, user contribution)](https://www.europeana.eu/en/item/2020601/https___1914_1918_europeana_eu_contributions_1476), retrieved September 29, 2026
- **Rights:** 1918 leaflet (published before 1931); scan shared by its contributor under CC BY-SA 3.0 via Europeana Hermann Otto Wolf collection (contributed 2011), Europeana 1914-1918, CC BY-SA 3.0.

## Text on the object

Original (Multiple) · read from the image, not independently checked

```
A.P. 74.
BY BALLOON.
Durch Luftballon.

NEW YORK

FRANKREICH

Die erste Million.
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
A.P. 74.
BY BALLOON. [English]
By balloon. [German]

NEW YORK

FRANCE

The first million.
```

The header is bilingual (English and German); the caption and the word on the ground are German; 'NEW YORK' is lettered above the harbour. Translation is a machine translation by Claude, not verified by a fluent reader.

[← Beat Back the Hun with Liberty Bonds](https://propagandaarchive.org/collection/beat-back-the-hun-1918/) [Elles servent la France. Tout le monde peut servir. Souscrivons à l'Emprunt de la Victoire (Canada) →](https://propagandaarchive.org/collection/elles-servent-la-france-emprunt-de-la-victoire-1918/)

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- [Das ganze Deutschland soll es sein. Haut sie auf den Chassepot! (German broadsheet song and caricature, Franco-Prussian War)](https://propagandaarchive.org/collection/das-ganze-deutschland-soll-es-sein-chassepot-1870/) (1870 · Bandwagon, Name-calling)
- [Boletín nuevo: Noticias importantes (New Bulletin: Important News), Revolución del Parque](https://propagandaarchive.org/collection/boletin-nuevo-revolucion-del-parque-1890/) (Jul 29, 1890 · Bandwagon, Name-calling)
- [¡¡Glorias de México!! Porfirio Díaz y Ramón Corral, electos por el voto unánime del pueblo (Glories of Mexico!! Porfirio Díaz and Ramón Corral, Elected by the Unanimous Vote of the People)](https://propagandaarchive.org/collection/glorias-de-mexico-diaz-corral-1904/) (1904 · Glittering generalities, Bandwagon)
- [La vuelta del desterrado (The Return of the Exile)](https://propagandaarchive.org/collection/la-vuelta-del-desterrado-vanegas-arroyo-1911/) (1911 · Glittering generalities, Bandwagon)
- [Saludo y felicitación al Señor D. Francisco I. Madero al tomar posesión de la presidencia (Salute and Congratulations to Francisco I. Madero on Taking the Presidency)](https://propagandaarchive.org/collection/saludo-madero-1911/) (Nov 6, 1911 · Glittering generalities, Bandwagon)
- [The Menace front page, 12 April 1913 (Aurora, Missouri)](https://propagandaarchive.org/collection/the-menace-front-page-1913/) (Apr 12, 1913 · Bandwagon, Scapegoating). Content note: Anti-Catholic newspaper front page with a skull-and-crossbones emblem labelled 'Temporal Power' and claims of a Roman Catholic conspiracy.
- [Vote Against Woman Suffrage](https://propagandaarchive.org/collection/georgia-vote-against-woman-suffrage-1915/) (1915 · Fear appeal, Bandwagon)