---
title: Build out rats
url: https://propagandaarchive.org/collection/build-out-rats-public-health-1941/
description: 'Public-health poster: a large rat in white line on black leaps over six panels of rat-proofing steps (screen ventilators, cover floor holes.'
section: Collection
---

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3. Build out rats

[![Build out rats, 1941 US poster: Public-health poster](https://propagandaarchive.org/collection/images/build-out-rats-public-health-1941.jpg)](https://propagandaarchive.org/collection/images/build-out-rats-public-health-1941.jpg)

# Build out rats

Public-health poster: a large rat in white line on black leaps over six panels of rat-proofing steps (screen ventilators, cover floor holes, install metal flashing, seal openings, lay concrete floors, ask your health department). The oversized rat is a mild fear-appeal; most of the sheet is practical instruction, so the technique is faint here.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
build out Rats
Screen Ventilators
Cover Floor Holes
Install Metal Flashing
Seal Openings
Lay Concrete Floors
COMBAT THE RAT
ASK YOUR
HEALTH DEPARTMENT
FOR ADVICE
[imprint: Federal Security Agency]
[imprint: U. S. PUBLIC HEALTH SERVICE]
[imprint: CHP 3]
[imprint: FOR SALE BY SUPERINTENDENT OF DOCUMENTS, WASHINGTON, D. C.]
[imprint: 16--37608-1 U. S. GOVERNMENT PRINTING OFFICE]
```

[← Boys, your sweetheart, your wife or your parents may never know it if you contract a venereal disease](https://propagandaarchive.org/collection/boys-your-sweetheart-venereal-disease-batchelor-1941/) [Buy a Part for our Jeep: Back the attack! →](https://propagandaarchive.org/collection/buy-a-part-for-our-jeep-willys-1941/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)