---
title: Building a New Life in Bien Hoa
url: https://propagandaarchive.org/collection/building-a-new-life-in-bien-hoa-1965-1969/
description: A portrait-format sheet (code SP-1465) with three black-and-white photographs shows a provincial chief handing a gift to an elderly man.
section: Collection
---

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3. Building a New Life in Bien Hoa

[![Building a New Life in Bien Hoa, 1965 US poster: A portrait-format sheet (code SP-1465) with three black-and-white](https://propagandaarchive.org/collection/images/building-a-new-life-in-bien-hoa-1965-1969.jpg)](https://propagandaarchive.org/collection/images/building-a-new-life-in-bien-hoa-1965-1969.jpg)

# Building a New Life in Bien Hoa

A portrait-format sheet (code SP-1465) with three black-and-white photographs shows a provincial chief handing a gift to an elderly man, an Allied doctor examining a patient and a district official giving gifts to poor families in the New Life hamlet of Nhon Trach district, Bien Hoa province. The text says consolidating government and Allied gains and helping the poor is the province's main concern. The tell is the selection of officials and foreign medics as givers and villagers as recipients, with no costs or complaints shown.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
XÂY DỰNG ĐỜI SỐNG MỚI TẠI BIÊN HÒA

Củng cố những thắng lợi của chính phủ và Đồng Minh, giúp đỡ dân nghèo, phát triển đời sống mới là mối quan tâm đặc biệt nhất hiện nay của chánh quyền tỉnh Biên Hòa. Như tại quận Nhơn trạch nhiều ấp tân sinh đã được thành lập , phương pháp trồng trọt được cải tiến và thuốc men đã được thường xuyên phát không cho dân chúng . Những nỗ lực nhằm đem lại an ninh và đời sống no ấm cho nhân dân.

Trung Tá Tỉnh Trưởng Biên Hòa trao tặng phẩm cho một lão Ông có nhiều công lao trong việc xây dựng ấp Tân Sinh.

Các Bác Sĩ Đồng Minh cũng thường xuyên đến khám bịnh phát thuốc miễn phí cho dân chúng trong ấp Tân Sinh.

Ông Phó Quận Trưởng Nhơn Trạch đang trao tặng phẩm cho các gia đình đồng bào nghèo.

[banner in photo, partly legible: ...PHÁT TẶNG PHẨM...]

SP-1465
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
BUILDING A NEW LIFE IN BIEN HOA

Consolidating the victories of the government and the Allies, helping the poor and developing a new life is the particular concern at present of the Bien Hoa provincial government. For example, in Nhon Trach district many New Life hamlets have been established, farming methods have been improved and medicine has been regularly handed out free to the people. These are efforts to bring security and a well-fed, comfortable life to the people.

The Lieutenant Colonel, Bien Hoa Province Chief, presents gifts to an elder who has done much to build the New Life hamlet.

Allied doctors also regularly come to examine patients and hand out free medicine to the people in the New Life hamlet.

The Deputy District Chief of Nhon Trach is presenting gifts to poor families.

[banner in photo, partly legible: ...DISTRIBUTION OF GIFTS...]

SP-1465
```

Read from the image. 'Tân Sinh' (New Life) is capitalised as a place-name in the captions. 'Bịnh' is printed so (for 'bệnh').

[← Dong Binh Bridge: Constructing](https://propagandaarchive.org/collection/building-a-bridge-in-dong-binh-constructing-the-bridge-1965-1969/) [Building in An Giang →](https://propagandaarchive.org/collection/building-in-an-giang-1965-1969/)

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