--- title: 'Buy a Part for our Jeep: Back the attack!' url: https://propagandaarchive.org/collection/buy-a-part-for-our-jeep-willys-1941/ description: School bond-drive sheet showing a column of soldiers in jeeps rolling from a factory, with 'Your bond or stamp starts a jeep down the ramp'. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Buy a Part for our Jeep: Back the attack! [![Buy a Part for our Jeep: Back the attack!, 1941 US poster: School bond-drive sheet showing a column of soldiers in jeeps](https://propagandaarchive.org/collection/images/buy-a-part-for-our-jeep-willys-1941.jpg)](https://propagandaarchive.org/collection/images/buy-a-part-for-our-jeep-willys-1941.jpg) # Buy a Part for our Jeep: Back the attack! School bond-drive sheet showing a column of soldiers in jeeps rolling from a factory, with 'Your bond or stamp starts a jeep down the ramp'. A lower panel lists 19 jeep parts with dollar prices, to be covered by pasted-on photographs as each is paid for. The itemised prices make a bond purchase a visible share of a vehicle; the sheet is credited to the manufacturer. ## Propaganda techniques used in this poster [Transfer](https://propagandaarchive.org/techniques/transfer/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) ## Text on the object Original (English) · read from the image, not independently checked ``` Buy a Part for OUR JEEP BACK THE ATTACK! YOUR BOND OR STAMP STARTS A JEEP DOWN THE RAMP INSTRUCTIONS This poster is designed to assist your school in the forthcoming "triple-threat" Jeep war bond campaign. The cost of the Jeep illustrated below is $1165, which represents the average price of the vehicle delivered to our fighting forces on battlefields around the world. The object of this "poster game" is to pay for the various parts of the scout car individually, and thus to "send a Jeep down the ramp" for our armed forces. The parts pictured below naturally do not include the thousands of small items contained in each Jeep but they do represent the important parts. Approximate prices for 19 major parts based on the total cost of $1165 are listed below. When your school has purchased one of these parts, the chairman of your campaign committee will cut out the photo of that part from the sheet included with this poster and paste it over the blueprint drawing of the corresponding part on the poster. When all the parts are covered, your school will have paid for a Jeep in full and will be eligible for a special citation from the Treasury Department. LET YOUR WAR SAVINGS TURN THESE BLUEPRINTS INTO FIGHTING JEEPS HOOD $15.00 BUMPER $4.00 HEADLIGHTS $20.00 INSTRUMENT PANEL $4.00 TIRES AND WHEELS $48.00 STEERING GEAR $20.00 SAFETY STRAPS $3.00 CLUTCH $12.00 TRANSMISSION $50.00 ENGINE $225.00 CARBURETOR $12.00 WINDSHIELD $45.00 SPRINGS $24.00 AXLE $175.00 PROPELLER SHAFTS $43.00 MUFFLER $5.00 FRAME $65.00 BODY $230.00 TRANSFER CASE $165.00 CONTRIBUTED BY WILLYS-OVERLAND MOTORS "Builders of the Mighty Jeep" ``` [← Build out rats](https://propagandaarchive.org/collection/build-out-rats-public-health-1941/) [Buy More Defense Stamps Now! →](https://propagandaarchive.org/collection/buy-more-defense-stamps-now-1941/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer) - [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial) - [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer) - [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities) - [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)