---
title: Buy War Bonds - Third War Loan
url: https://propagandaarchive.org/collection/buy-war-bonds-third-war-loan-1943/
description: Colour photograph of a freckled boy in tears wearing a Medal of Honor and holding a captain's cap, under 'Buy War Bonds' and 'Third War Loan'.
section: Collection
---

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3. Buy War Bonds - Third War Loan

[![Buy War Bonds - Third War Loan, 1943 US poster: Colour photograph of a freckled boy in tears wearing a Medal of Honor](https://propagandaarchive.org/collection/images/buy-war-bonds-third-war-loan-1943.jpg)](https://propagandaarchive.org/collection/images/buy-war-bonds-third-war-loan-1943.jpg)

# Buy War Bonds - Third War Loan

Colour photograph of a freckled boy in tears wearing a Medal of Honor and holding a captain's cap, under 'Buy War Bonds' and 'Third War Loan'. The medal and officer's insignia imply a father lost in service; the child's grief is set beside the purchase request (fear-appeal, transfer).

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
BUY WAR BONDS
THIRD WAR LOAN
[signature:] Victor Keppler
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943 542851  WFD-940
```

[← Buy War Bonds: Food - Guns - Planes - Tanks, Quick!](https://propagandaarchive.org/collection/buy-war-bonds-food-guns-planes-tanks-1943/) [Buying a Bond Is No Sacrifice: Missing in Action →](https://propagandaarchive.org/collection/buying-a-bond-is-no-sacrifice-missing-in-action-4th-war-loan-1943/)

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- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
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