---
title: Calling All River Men
url: https://propagandaarchive.org/collection/calling-all-river-men-americas-inner-strength-1943/
description: 'Recruitment and work-discipline poster for river and canal workers: a towboat pushes loaded oil, coal and cargo barges.'
section: Collection
---

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3. Calling All River Men

[![Calling All River Men, 1943 US poster: Recruitment and work-discipline poster for river and canal workers](https://propagandaarchive.org/collection/images/calling-all-river-men-americas-inner-strength-1943.jpg)](https://propagandaarchive.org/collection/images/calling-all-river-men-americas-inner-strength-1943.jpg)

# Calling All River Men

Recruitment and work-discipline poster for river and canal workers: a towboat pushes loaded oil, coal and cargo barges, with a dark eagle below and the slogan 'America's inner strength, her rivers and canals'. The tells are glittering generalities ('inner strength') and the transfer of the soldiers' cause onto barge work ('for our fighting men').

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Calling All
RIVER MEN
You move the oil, coal
and food for our
fighting men
Cut out delays
Stay on the job
All the way
All the time
[signature: C. RUGGIERO - USMS]
AMERICA'S INNER STRENGTH
HER RIVERS AND CANALS
Distributed by the Office of Defense Transportation and Recruitment and Manning Organization, War Shipping Administration
[imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943—O—545821]
```

[← Buying a Bond Is No Sacrifice: Missing in Action](https://propagandaarchive.org/collection/buying-a-bond-is-no-sacrifice-missing-in-action-4th-war-loan-1943/) [Can all you can. It's a real war job! →](https://propagandaarchive.org/collection/can-all-you-can-1943/)

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